"Leads are not going to chase you"

You can have all the website traffic in the world, but it doesn’t matter if you’re not following up effectively.

In this episode of /RealEstate Ricardo Bueno shares his journey in the industry, emphasizing the importance of a polished digital presence and the need for agents to focus on follow-up rather than just lead generation.

During our conversation Ricardo dives into:

• How you should present yourself
• The importance of having a good website and digital presence
• Ricardo’s ADD - Automate, Delegate, and Delete
• How to evaluate your follow-up
• The importance of auditing your tech stack
• Good email list hygiene
• How to guide people where you need them to go through your messaging
• Providing additional value as an excuse to hit someone's inbox again
• What we get wrong with our follow-up systems

Tune in to learn the essential elements of succeeding in real estate through technology and effective follow-up strategies.

To get Ricardo’s scripts go to https://www.ricardobueno.com/

"We all get a microphone, but there's a responsibility."

If you’re not getting a lot of traction from your social media, you might be over-posting.

Brian Icenhower isn’t just another real estate coach, he’s a coach to industry leaders. With over 35 years in the business, Brian knows that differentiation is crucial for agents to stand out in a crowded market, especially on social media.

During our conversation, we dive into:

• Effectively using social media for business
• How to build up momentum in Meta’s algorithm
• Being vulnerable by showing you’re open for business
• How a balanced posting strategy is essential for effective social media engagement
• Being uniquely positioned to be the center of your local community referral network
• The 10-10-5 engagement method
• How to get people from social media into your CRM

Tune in to learn the importance of balancing personal branding with professionalism and effective strategies for translating social media activity into tangible business success.

Learn more about Brian’s coaching at http://www.IcenhowerCoaching.com

What does success look like on social media?

At the 2024 Real Growth Summit we sat down with Nora, a second generation real estate agent who was born into the industry. Nora has been in the game for less than a year but has already built a name for herself through social media.

During our chat Nora shares:

• Misconceptions she had about being a realtor before getting started
• Learning how she got over the fear of making calls
• How she builds rapport during Buyer Initial Consultations
• Using social media for establishing yourself and networking
• Her approach to posting on social media
• How to make it look like you’re doing something awesome every day

If you are a new agent, thinking about becoming an agent, or just looking for some fresh perspectives and ideas then you’re going to want to listen in.

Download Nora's BIC HERE

Find Nora on

Instagram: @noraschneiderr https://www.instagram.com/noraschneiderr/

And @nora_norchar https://www.instagram.com/nora_norchar/

YouTube: Nora Schneider https://www.youtube.com/@noraschneiderr

Facebook: Nora Schneider https://www.facebook.com/nora.schneider.750331