In this episode of Kusa Cast, host Graeme Watson sits down with Kgomotso Ramothea, CEO of Memberships at ATTA (African Travel and Tourism Association). After an impressive tenure at South African Tourism where she served as Acting Head and Marketing Communications Manager for the UK and Ireland markets, Kgomotso brings fresh perspectives to her new role at ATTA.

Kgomotso shares her vision for ATTA memberships, comparing it to a gym membership - it's all about active participation and making the most of available resources. Just two months into her role, she's already implementing a "listening roadshow," engaging with members to understand their needs and expectations.

The conversation delves into her extensive experience at South African Tourism, where she was instrumental in analysing market trends, driving tourist arrivals, and developing strategic marketing campaigns. She discusses her approach to understanding travel trends, particularly highlighting the growing importance of multi-generational travel and how past data can inform future strategies.

Drawing from her experience working across European markets, Kgomotso offers valuable insights into market analysis, tourism growth strategies, and the importance of delivering the right message to the right audience at the right time.

Key Topics:

• ATTA's membership value proposition
• Tourism market trends and analysis
• Strategic marketing in tourism
• Multi-generational travel insights
• UK and Irish tourism markets
• African tourism development

Whether you're a tourism professional, marketing specialist, or interested in African travel market dynamics, this episode offers valuable insights into the evolving landscape of African tourism.

For more information and to get in touch with Kgomotso directly, you can reach out at kgomotso@atta.travel.

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