All content isn’t equal (some messages matter more than others). For example, showing someone how to find & fulfill their purpose on this planet is more important— I think— than showing them what needs to go on a website (even though I have books & courses that teach both).

Here’s what’s interesting, though: the same processes work for all content. In other words, if you learn HOW to do it in one lane, you can transfer those principles to other. Or, if you see someone doing it well, you can clone their systems.

I learned this firsthand several years ago when we began the Advance, a movement to empower men to move from where they are to where they’re designed to be…

(I’ll save the story, b/c I walk through it in this talk.)


We taught the SAME message for 10 events. And, I’m continuing to refine it even now….

I’ve also expanded it.

And, I’ve acquired better tools and tech to communicate it.

(Those are all lessons I highlighted in the previous few talks.)


Eventually, Advance expanded to an array of products and programs— all from repurposed content.

And that’s the idea behind lessons 5 & 6.

Think of repurposing your content like “Legos” for adults.



Links:

📔Claim your free Process over Permission book that walks you through lessons like these: www.AmplifyOnline.info/process

✅ Need help writing your book? Go to www.AmplifyOnline.info/MMB

🖥️ These lessons are included in part 1, the Mind-shifts, of the Amplify course. Access the entire masterclass here: www.AmplifyOnline.info/course

🚌 Free 30-day test-drive of the Kajabi software we recommend & use = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af

➡️ The Advance resources referenced in this talk = www.Jenkins.tv/ESA