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Are we stuck saying the same things in Retirement Living marketing? "Redefining Retirement." "The lifestyle you deserve." Sound familiar?

In this episode, Ali unpacks why these overused phrases are falling flat, and what to do instead. Drawing on 15+ years in Retirement Living project sales, Ali shares the marketing approaches that she has seen from the sales front that actually connect, convert, and compel action.

Expect real-life examples, the thinking behind emotional marketing, and a call to break free from playing it safe. If you're in sales, marketing, or development in the sector, this is the shake-up you didn’t know you needed.

Why “white noise” messaging is costing you leads

The one story that outperformed the lifestyle pages
How to lead with empathy, not ego

This episode isn’t about fluff. It’s about resonance.

#Anglicare #BronwynWhite #Villages.com.au

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Are you in Marketing or Sales? Then you cant afford to miss this conversation with Bronwyn White.

Bronwyn White is the founder of New Young, a research and market intelligence company that helps businesses connect with the cashed up, time affluent baby boomer generation.

Bronwyn is passionate about smashing myths, stereotypes and age bias in marketing to boomers that is rife due to ignorance, prejudice and inexperience - and it is costing Retirement Village operators millions of dollars.

Bronwyn says that if you were to look at the Baby Boomer generation as it's own economy, it is the 3rd largest economy behind the USA and China - yet it is a segment that is being ignored.

In this interview we discuss the mismatch of imagery used in campaigns which are not connecting with this segment.

Are you advertising on Pinterest? you should be!

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This week I have the pleasure of speaking with Rulla Asmar, the Principal at Marchese Partners.

Rulla's Architectural project experience spans the Seniors Living, Aged Care, Multi-Unit Residential, Hospitality and Education sectors in both Architecture and Interior Design.

Rulla is knowledgeable and passionate about the sector and is a key member of the Marchese Partners Seniors Living and Aged Care Leadership team.

In this discussion we discuss:

• Rulla's personal story of completing her bachelors (Honors Degree) at the renowned Southern California Institute of Architecture, to becoming the Principal of Marchese Partners in Melbourne
• Her inspiration for design that empower personal stories
• Expectations of the emerging Baby Boomer Market and the must have's in regards to design in the Retirement Living Space
• Growing demand for Integrated sites that offer Retirement Living, Community Care, Aged Care, and other primary local health services in the one location.

When asked who she is most inspired by - she quickly responds, "My Team".

In addition to her professional work, Rulla is committed to mentoring emerging designers, and teaching design.

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