In this episode of the Revenue Accelerator Podcast, we are happy to introduce you to our guest,  Pamela George. Rockstar does not even encompass what this woman has been through and what she is doing in the world today! She is a financial powerhouse. But it wasn't always that way. She was born into poverty and raised by an illiterate mother. As a young child, Pamela vowed to create her own financial wealth, breaking the cycle that was passed on to her by her family. Through her work, she has healed her own money trauma and now stands before us all as a strong and financially empowered woman who now lives her purpose by supporting women across the globe to create their own financial freedom and build generational wealth through her signature framework: The Seven Pillars of Money Management. 

[ 01:29 ] Marrying the “money mindset” and believing and manifesting with actual numbers and dollars and cents.

[ 03:32 ] I help my clients see that they need to understand that their money mindset, their mental blocks and what they have gone through, all affects their behavior around money. And when you address that, and you match it with the money aspect of dollars and cents, then you come out of it feeling really financially empowered.

[ 04:46 ] Money ghosting. This is when a potential client who you know was all set to pull the trigger, they’ve read the invoice email, you know they have, but they just froze.  They are not responsive, they are just ghosting you because they are afraid to make that investment commitment.  They might be dealing with their own issues that have nothing to do with you at all…so it is best to give them some space and grace to figure things out.

[ 07:49 ] We are accountable to manage our own triggers. It's not other people's fault. 

So take on that responsibility, and be accountable for what has happened. Understanding your triggers, is an important thing. A firm believer in therapy, God knows I had my share of it. 

[ 12:3 ] Here's this gratitude and living and enjoying the moment. That comes with a settling, a grounding, so that I can really focus on what my purpose is, what's my intention, what I want for my life, what I want my future to look like what is important to me, and my values. 

[ 20:36 ] What does wealth mean? It's not just money. It's not just millions of dollars coming in, but it's also the time to spend with family.

[ 24:13 ]It’s not JUST SAVING,  if you don't save RIGHT, you can’t be successful in your savings. 

[ 25:19 ] You need to have a money date.  Sit with your money, crack open a bottle of wine if that takes the edge off - it's a date, and sit with your money, start with thirty minutes and do the things that will help you to build wealth.

15 minutes FREE training, third Wednesday of every month, at one o'clock Eastern time.

Go to Moneydate.co to get the invitation.

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In this episode of the Revenue Accelerator Podcast, we have invited Billy Broas, the guy who created The Five Lightbulbs. What began as a teaching tool has now evolved into a company and brand. Billy is the marketing genius behind some of the most successful online entrepreneurs and course creators. In my conversation with Billy, he shares his marketing framework, tips on how to market and build a powerful message to create infinite depth and opportunity for creativity.

Ownership

[03:37]

What makes a good copy is one that works. Entrepreneurs who write their copy and hand it off to copywriters represent a very powerful relationship because a product invented by the entrepreneur can better express what that product is all about rather than just an idea. It will greatly assist copywriters in taking work off the entrepreneur's plate and finding new opportunities.

The Five Lightbulbs

[07:33]

Marketing is all about getting the message across, including knowing the right words to use and how to spread the message. Understanding whether your message is ready to be amplified is also critical. Otherwise, an unclear message is conveyed, rendering it unsuitable for attracting potential customers.

[09:02]

Light bulb one represents messaging customers, understanding their status quo, or understanding language. Light bulb number two represents various options that people may have and the sharing those options. Many people may find themselves in situations where they are only offered something and expected to follow through. This is one of The Five Lightbulbs' goals.

[12:29]

Consider your approach in light bulb three. Why should they choose you when there are so many other options? What does your product do in relation to Light Bulb 4? Given that there may be multiple products similar to yours, one way to persuade people to choose you is to approach your prospective client with their needs in mind; how is this product specifically tailored for them, and how is this product a solution for them.

[14:44]

Light bulb number five represents the customer's new life; how you and your product were able to make a difference in their lives.

Copywriting

[16:55]

Stop starting from the beginning. The most effective copywriters spend 80 percent of their time researching. Use tools and collaborate with others or your team to focus your efforts on more important aspects of marketing.

Consistency

[23:29]

Marketing is the process of organizing your thoughts around your organization. It allows your organization to maintain the consistency and essence of the message you are attempting to deliver, avoiding "drift" or fading of your message intent.

Conclusion

[27:10]

Marketing can be enjoyable, and one of the surprising things I've learned from talking to people about it is that it makes it feel like a game or puzzle you must solve.

Discover how Billy Broas runs through a framework of marketing by visiting:

https://fivelightbulbs.com/

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In this episode of the Revenue Accelerator Podcast, we have invited Nina Froriep. She is an expert in the film and video production industry. Nina participated in various commercials, shows, and films and the producer and director of the Emmy Award Winning documentary film “Abraham’s Children.” Nina also helps coaches and entrepreneurs utilize video marketing for their businesses and services to gain clients. In today’s episode, she discusses video marketing and how to use it to gain clients on LinkedIn.

How Nina started in the Video Industry

[1:10]

Nina has always been talented and an all-rounder in terms of creativity. Being curious about technology, she always tries something new, just like how she tried to invest in Cryptocurrency when it was first introduced. Thirty years ago, she discovered filmmaking and chose it over other professions because the filmmaking field has it all. Once she entered the industry, she slowly climbed up to the top.

Video Marketing

[3:36]

For the last four or five years, Nina has been focusing on teaching video marketing with a focus on LinkedIn. They use the platform to gain clients, targeting business and service coaches and entrepreneurs. They help their clients produce content for their video marketing. 

[7:05]

Consistency is the key that helps in monetizing on LinkedIn. As time passes by, change has been happening, especially in technology. What works now may not be appropriate in the future. Nina shared her experience on how their company boomed during 2020-2021; however, she emphasized how 2022 differs from before. 

Inbound Marketing

[11:19]

Nina values relationships a lot. When it comes to getting clients, they try their best to avoid outbound marketing and focus on inbound marketing; video marketing, after all, is part of the latter. Having great content could help people decide to reach out to you, and Inbound clients liked your content which led to them contacting you. Nina shared how she keeps track of where their clients come from – whether from a referral, a repeat client, an inbound client, or an outbound client. In her case, the clients are primarily referrals and repeat clients; otherwise, it’s an inbound with a few outbound. 

Strategy and Call-to-Action

[13:36]

In content creation for video marketing, you must first have a strategy. Determine what your purpose is, your target audience, etc. Make sure to also use call-to-action. You also need to find out your video personality. Nina shared that they have created a video personality quiz to help clients more in creating content. It will help your video to convert, and your target audience will see your sincerity as it aligns with your values. 

Recommendations on Content Creation

[21:12]

Nina recommends having a strategy and a content calendar. A content calendar can be composed of current promotions and activities of the business, events in the world, or society. Nina shared how they are currently promoting their Bootcamp. Aside from that, she makes sure share something about the video personality test once a week or thrice per month. 

Creativity

[25:05]

It’s essential to have a structure in creativity because it creates boundaries. If there are no boundaries, then there is no creativity. You should also be flexible with your content. 

Closing Remarks

[29:58]

You don’t necessarily need fancy equipment to shoot a video for marketing purposes. You can use your smartphone to start things off.

Learn more about Nina by visiting: https://clockwiseproductions.com/

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