In the summer of 1988, Robert Palmer stormed back onto the charts with “Simply Irresistible,” a bold, brash, and unapologetically confident anthem that became one of the defining hits of his career. Taken from his platinum-selling ninth studio album, Heavy Nova, the track showcased Palmer’s sleek fusion of hard rock swagger and dancefloor sheen — a formula he’d perfected since his Riptide days and the smash success of “Addicted to Love.”

Produced by Palmer himself, “Simply Irresistible” features an explosive horn section, stomping drums, and his signature vocal coolness, delivered with razor-sharp precision. The song’s infectious chorus, underscored by a wall of sound production, became an instant earworm that dominated radio and MTV alike.

The 12″ mix expands on the already high-octane energy of the single, giving DJs and fans a longer dose of that irresistible groove. Clocking in at just over six minutes, this extended version retains all the bombast of the original while giving the arrangement more breathing room — emphasizing the pulsing basslines, pounding percussion, and layers of synth and guitar that made the track a dance-rock juggernaut.

Visually, “Simply Irresistible” was immortalized by a striking music video directed by British fashion photographer Terence Donovan, featuring a cadre of identically styled women in black dresses and red lipstick, moving in mechanical precision. It was a continuation of the stylized aesthetic from “Addicted to Love” and helped cement Palmer’s image as the epitome of 80s cool.

Commercially, the single was a major success:

#2 on the US Billboard Hot 100

#1 on the Billboard Mainstream Rock chart

Top 20 in Canada, Australia, and several European countries

Though some critics at the time were divided, accusing Palmer of recycling the formula that brought him success in 1986, fans embraced it wholeheartedly, and decades later, it’s still celebrated as a quintessential late-80s power pop anthem.

If Addicted to Love made Robert Palmer a superstar, “Simply Irresistible” proved it was no fluke — he truly had an irresistible formula.

SIDE A:

Simply Irresistible (Extended Version) 6:33

SIDE B:

Simply Irresistible (Instrumental) 4:46

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