Is affiliation worth it—or is it just another unnecessary expense?

In this episode of “Run a Profitable Gym,” Chris Cooper breaks down how to measure the true value of an affiliation or licensing agreement, using clear steps and real-world examples from brands such as CrossFit, Hyrox, CNU Stretch and Parisi Speed School.

You’ll learn what affiliation actually gives you (and what it doesn’t), how it compares to franchising and where a brand fits into your gym’s business structure.

Coop introduces a simple ROI formula to help you determine whether affiliation is helping you attract clients, generate revenue and improve retention—or just adding complexity without a clear return.

Whether you’re considering affiliation or questioning the value of your current brand, this episode will help you make a data-driven decision instead of guessing.

Links

Affiliation Comparison Chart

Affiliation Value Formula

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0:01 - Intro

0:49 - What does affiliation buy?

5:13 - Where a brand fits in your gym

9:01 - How to measure affiliation value

11:07 - Other revenue from affiliation

Staffing problems can destroy your gym’s momentum—and your sanity. But with the right systems and mindset, they’re solvable.

In this episode of Run a Profitable Gym, host Mike Warkentin talks with gym owner Chris Williams about the staffing chaos he inherited when he bought his gym.

Chris shares the HR disasters that nearly wrecked his business and lays out the steps he took to rebuild trust, create structure and increase professionalism.

He explains how he turned a gym run by friends into a real business and gained the freedom to step away from day-to-day operations.

He also breaks down his evaluation system, describes his pathways for staff advancement and explains how he approaches hard conversations with employees.

Staffing problems aren't unavoidable, but they are fixable. Tune in to become a better leader for your team!

For more help, use the link below to join Gym Owners United and get the free “7 Deadly Sins of Staffing” guide.

Links

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0:37 - Staffing horror stories

11:27 - Systemizing the business

13:48 - Documenting roles and responsibilities

20:24 - Preventing staffing issues

28:20 - What gym owners can do today

Staffing is the biggest and most important investment you'll ever make in your gym. Get it right and your business grows. Get it wrong and everything stalls.

Today, Chris Cooper unpacks the seven deadly staffing sins that create chaos, kill growth and keep gym owners chained to day-to-day operations.

From hiring out of desperation to keeping people too long, each staffing mistake is pulled from real conversations with gym owners who’ve felt the consequences.

You’ll probably recognize a few of these mistakes in your own business. You might even realize you’re committing all seven sins.

Coop's got absolution and solutions for you. Tune in to hear how top-performing gyms build strong, reliable teams, then take action to do the same.

To get the full guide, join Gym Owners United via the link below.

Links

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2:22 - Lack of clarity and defined roles

7:06 - Over-incentivizing and promoting

13:08 - Hiring in desperation

16:55 - Keeping people too long

19:30 - Abdicating instead of delegating