Summary

In this episode, Chris Hanna discusses how to maintain focus in your content strategy and avoid the distractions of shiny object syndrome. He emphasizes defining core objectives and knowing your audience to guide your decision-making. Chris also highlights the need to set clear guidelines, prioritize quality over quantity, and be strategic with your time and resources. He advises regularly reviewing and adjusting your strategy to align with your objectives and audience needs. Finally, Chris encourages avoiding comparisons and fads to stay true to your brand strategy.

Takeaways

• Define your core objectives to guide your content strategy.
• Know your audience and tailor your content to address their needs and interests.
• Set clear guidelines to determine which opportunities are worth pursuing.
• Prioritize quality over quantity to build a loyal audience and achieve your objectives.
• Be strategic with your time and resources, avoiding unproven or new ventures.
• Review and adjust your strategy to align with your objectives and audience needs.
• Avoid comparisons and fads, and stay true to your brand strategy.

Chapters

00:00 Introduction: The Challenge of Shiny Object Syndrome
00:59 Define Your Core Objectives
01:56 Know Your Audience
04:22 Set Clear Guidelines
05:46 Prioritize Quality over Quantity
06:40 Be Strategic with Your Time and Resources
08:06 Review and Adjust Your Strategy
08:22 Avoid Comparisons and Fads
09:19 Conclusion: Maintaining Focus in Your Content Strategy

For more information about Chris Hanna, visit https://chrishanna.ca

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