How can a startup thrive in a sea of competitors?

In this episode, we explore this question with Kris Childress, a seasoned entrepreneur and mentor at NUS Enterprise. Kris brings his wealth of experience to the table, discussing how to effectively understand and assess competitors. He emphasizes the significance of innovation and differentiation over merely competing on price. Tune in as Kris shares essential strategies for turning potential threats into opportunities and crafting a unique pathway to success in the startup world!

IN THIS EPISODE

(00:00) What can startups learn from their competitors?

(01:55) How can startups identify gaps in the market?

(06:54) What is the importance of innovation in competition?

(09:26) How should startups react to direct competition from larger companies?

(16:00) Can partnerships with competitors be beneficial?

(18:43) What are practical ways to out-innovate in a competitive market?

(26:26) How can smaller features and adjustments lead to big impacts?

(36:15) Why is understanding customer needs vital in outsmarting competitors?

(39:28) Reading materials to help you outsmart your competitors.

Kristav (Kris) Childress | Mentor-in-Residence, NUS Enterprise

Mentor-in-Residence at the National University of Singapore's Enterprise Incubator and Co-Lead Instructor/Consultant Mentor of NUS's Graduate Research Innovation Programme (GRIP). In addition to being the former CEO of a cleantech startup (water), he helps technology businesses, particularly very early stage companies ("start-ups") with innovative technologies or services - in Singapore and overseas, to create and increase sales in familiar and new markets.

Louis Wong | Co-Founder of Malloy

Co-Founder of Malloy, a tool that repurposes long form content to short form content.

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