In this episode of AXREM Insights, Sarah Cowan and David Britton share their professional journeys and personal interests, illustrating the diverse paths within the medical technology industry. Sarah discusses her transition Marketing for a leisure centre to Siemens Medical a company she has been with for 17 years, highlighting her role with AXREM as the marketing convener. She emphasises the importance of understanding customer needs and being wary of AI but also seeing the advantages when it comes to sustainability Offering VR experiences rather than having massive decked out stands. David, with over 35 years of experience, reflects on the industry's evolution from paper to digital and the enduring value of face-to-face interactions, workshops, and print materials despite the digital age.

David shares insights from his recent visit to Chinese hospitals, where he observed advanced dashboards managing hospital equipment and patient data. He underscores the importance of filtering information for clinicians and the challenges of achieving consistency across numerous NHS trusts. David passionately discusses his role in establishing the Patient Monitoring Special Focus Group, which has amplified the industry's voice and addressed critical issues like connectivity and standardisation, ultimately benefiting patient outcomes.

The episode also delves into personal motivations and commitments, with David expressing his dedication to improving healthcare and his participation in the Great North Half Marathon for Alzheimer's Research UK. Lighter moments include a discussion on hobbies and a quirky question comparing their lives to songs or TV shows, revealing more about their personalities. The episode wraps up with Sally thanking Sarah and David for their invaluable contributions to AXREM and the healthcare technology industry.

Thanks for listening to this week's episode

To find out more about AXREM check out our website HERE
If you are interested in joining AXREM as a member CLICK HERE
To contact us CLICK HERE

And join us next time for more insights from industry.