Featuring Kumar Vijayendra, Founder of Footsteps LLC and author of "The Sustainable Entrepreneur" in the latest episode of the Purposeful Prosperity Podcast with Jack Smith. Kumar shares insights into the four P's of sustainability and how small business owners can embrace them as their North Star. He passionately advocates for expanding our responsibility beyond narrow circles, encouraging listeners to consider the broader implications of their decisions on employees, customers, the environment, and the overall purpose of their endeavors. 

This episode is not just about theory; it's a call to action. Kumar delves into the influence consumers wield in shaping a sustainable future. He discusses the evolution of sustainability for businesses, the importance of participating in sustainability efforts to improve the planet, and his experience launching a government program to enhance citizen services. 

Tune in to this engaging conversation to discover how you can make a sustainable impact on your business and community.

TOPICS DISCUSSED:
- Introduction to Footsteps LLC and Kumar Vijayendra's book, "The Sustainable Entrepreneur"
- The four P's of sustainability: people, planet, profit, and purpose
- Evolution of sustainability for businesses, from profit-driven approaches to embracing philanthropy and business ethics
- Factors driving businesses to participate in sustainability efforts: consumer preferences, collaboration with larger businesses, competition, incentives, and venture capitalist interest
- Kumar's experience launching a government program to improve citizen services
- The importance of embracing sustainability for businesses to improve the planet and leave a legacy

NOTEWORTHY QUOTES:

“So any important business decision, any important strategic decision we're making, we want to evaluate the consequence of that decision on each of these four P's…All of those, these are like the four legs of a table. All of them have to be there.” - Kumar Vijayendra

“Number one, everyone who's done business or who is doing business today, you are in the business because you wanted to do something more than just yourself, something bigger than just meeting your immediate needs. You had a calling.” - Kumar Vijayendra

“All of us have this intrinsic human desire, intrinsic human wish to impact the lives of people around us. We get limited by who we consider ourselves responsible for.” - Kumar Vijayendra

“So it's important for us as leaders to really make sure that we're not only doing what makes money, but what makes the world a better place.” - Jack Smith

“Without a planet, there are no future generations. So now we are looking extraterrestrials as well, but right now we have one place to live and we're not taking good care of our environment or the world that has taken care of us today.” - Jack Smith

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