S3 EP5: Feeling Seen UK: How Diversity in Advertising Drives Business
2022/08/12
再生時間： 37 分
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S3 EP5: Feeling Seen UK: How Diversity in Advertising Drives Business

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サマリー
Enjoy this episode from our vaults. Season 4 starts mid-September. In today’s episode, we’re taking a long hard look at diversity in advertising and how translating the emotional response it evokes can bring advertising impact for good. In his new report, Feeling Seen, Jon Evans, chief marketing officer at System1 shared insights from a significant study on how people feel when they see themselves in advertising, and his findings just might surprise you. Listen in as he and John Roberts, chief strategy officer at Truth Collective, reveal the power of Feeling Seen.

Key Takeaways:

Diversity done right is celebrated by all
The power of telling one story and telling it well
Walking the fine line of stereotypes
How being overly inclusive ends up shutting us all out
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あらすじ・解説

Enjoy this episode from our vaults. Season 4 starts mid-September. In today’s episode, we’re taking a long hard look at diversity in advertising and how translating the emotional response it evokes can bring advertising impact for good. In his new report, Feeling Seen, Jon Evans, chief marketing officer at System1 shared insights from a significant study on how people feel when they see themselves in advertising, and his findings just might surprise you. Listen in as he and John Roberts, chief strategy officer at Truth Collective, reveal the power of Feeling Seen.

Key Takeaways:

Diversity done right is celebrated by all
The power of telling one story and telling it well
Walking the fine line of stereotypes
How being overly inclusive ends up shutting us all out

マーケティング経済学

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