Are you always talking to unqualified leads? Are your email open rates tanking?

It's time for a list cleanse! In this episode of Marketing Automation Made Simple, your host Jovana from bumperleads.com is joined by Milena to discuss essential strategies for maintaining a healthy email list.

They address common issues small business owners face, such as engaging unqualified prospects and dealing with stale email lists.

Key takeaways include

• validating emails
• obtaining permission
• avoiding spam traps
• using welcome series
• segmenting your list
• handling inactive subscribers
• and sending relevant content.

If you follow these steps, you can improve your email marketing effectiveness and deliverability rates in no time.

Time stamp 00:00 Introduction to Marketing Automation 00:41 The Problem with Unqualified Leads 02:40 Validating Your Email List 03:43 Networking and Email Collection Tips 05:53 Managing Spam and Bots 07:20 Importance of Double Opt-In 09:54 Personalized Welcome Emails 12:26 Segmenting Your Email List 15:38 Handling Unsubscribes 22:40 Dealing with Inactive Subscribers 26:52 Win-Back Campaigns 30:07 Conclusion and Future Episodes

Please note: The correct email validation tool is called NeverBounce or BriteVerify

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Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business.

P.S. Here are 4 ways we can help you grow your business:

1. Check out our socials for free marketing tips that you can implement in your business today:

Instagram: https://www.instagram.com/bumperleads/

Facebook: https://www.facebook.com/bumperleads/

LinkedIn: https://www.linkedin.com/company/17912778/

TikTok: https://www.tiktok.com/@bumperleads

2. Done-With-You Training - Join the Waitlist

https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/

3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com

4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales