Brittany Voxland and Samantha Drumm are friends turned business partners in Fort Worth, Texas. Realizing their complementary skill sets, they merged their businesses, combining Brittany’s social media expertise with Samantha’s branding and website skills to form Project Social. This transition from friends to business partners wasn’t planned, but it felt natural, providing them with the energy and motivation to stay creative and driven. They emphasize the importance of “leaning into what felt right” as a key factor in their success.

Both women come from corporate backgrounds, with Brittany working in HR and Samantha in government PR, but they sought a career that would allow them the freedom to balance their family lives with meaningful work. Their entrepreneurial journey also led them to open Elle Maxine, a women’s boutique in Fort Worth. They treat the boutique as a client of Project Social, using the marketing strategies they’ve developed to build a welcoming, aesthetically pleasing shopping space that’s accessible to everyone. The boutique, with its chic yet comfortable vibe, feels like a place where customers can relax, enjoy a glass of champagne, and shop.

Brittany and Samantha attribute much of their success to the supportive Fort Worth community, noting how their clients have become friends who continue to support their ventures. The close-knit nature of the Fort Worth area has been instrumental in the growth of both Project Social and Elle Maxine. They also talk about the challenges of balancing business and life, agreeing that perfect balance is a myth. Instead, they’ve found a sense of harmony by involving their families in their work, whether it's their children helping out at the boutique or understanding the work that goes into running a business.

One of the key lessons they’ve learned in business is the importance of delegation. As their businesses have grown, they’ve realized the value of trusting their team and empowering others to take on responsibilities. Project Social now has a strong team, and both women emphasize that growth requires letting go of tasks and relying on the right people. Ultimately, for Brittany and Samantha, entrepreneurship is about creating a legacy for their families. They want their children to see the value in hard work and experience the joy that comes from building something meaningful. Their story is one of friendship, creativity, community, and the ability to balance the demands of business with the rewards of family life. This episode highlights how two friends took a leap of faith, merged their talents, and created businesses that reflect their passion and commitment to their families and the Fort Worth community.

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