• S4 EP1: Hot Takes and Great Debates on StratFest ‘22

  • 2022/09/20
  • 再生時間： 43 分
  • ポッドキャスト

S4 EP1: Hot Takes and Great Debates on StratFest ‘22

無料で聴く

ポッドキャストの詳細を見る

  • サマリー

  • We’re back with Season 4 of Planner Parley and we are kicking it off, as always, with StratFest! This year, purposeful work took center stage. So did the debate over how strategists can help shepherd brands and clients to making a difference – and whether or not they should.

    Join Steve Kozel, senior vice president of strategy, media, and marketing technology at OBP, Sara Macfarlane, principal at Sara Macfarlane Consulting, and of course, John Roberts, chief strategy officer at Truth Collective, as they unpack two days of strat-mazing material and break down what it means for small agencies.

    Key Takeaways:

    • Why strategists want to do meaningful work and the challenges they face
    • Are principles a luxury in our business?
    • Should we be catering to unique audiences when everyone is unique?
    • The ways in which we can be like Ryan Reynolds without needing to be Ryan Reynolds
    • Bystander, accomplice or steward – the honest choices we help our clients make
    続きを読む 一部表示
activate_samplebutton_t1

あらすじ・解説

We’re back with Season 4 of Planner Parley and we are kicking it off, as always, with StratFest! This year, purposeful work took center stage. So did the debate over how strategists can help shepherd brands and clients to making a difference – and whether or not they should.

Join Steve Kozel, senior vice president of strategy, media, and marketing technology at OBP, Sara Macfarlane, principal at Sara Macfarlane Consulting, and of course, John Roberts, chief strategy officer at Truth Collective, as they unpack two days of strat-mazing material and break down what it means for small agencies.

Key Takeaways:

  • Why strategists want to do meaningful work and the challenges they face
  • Are principles a luxury in our business?
  • Should we be catering to unique audiences when everyone is unique?
  • The ways in which we can be like Ryan Reynolds without needing to be Ryan Reynolds
  • Bystander, accomplice or steward – the honest choices we help our clients make
マーケティング 経済学
続きを読む 一部表示

S4 EP1: Hot Takes and Great Debates on StratFest ‘22に寄せられたリスナーの声

カスタマーレビュー：以下のタブを選択することで、他のサイトのレビューをご覧になれます。

Audible.co.jp

Amazon.co.jp
レビューはまだありません。