Episode Summary:

In this episode, we chat with Amy, founder of Sculpt Pilates, an online Pilates platform designed for women at home. Amy shares her journey of starting her business, the challenges she faced, and how working with a business coach helped her overcome those hurdles and scale her business. She discusses the importance of having clarity, confidence, and creativity in business, as well as her passion for strength training and balanced living. We also dive into her recent successes, including selling out a Pilates retreat, creating lead magnets that convert, and the importance of community in her business.

Key Takeaways:

1. Starting Sculpt Pilates: Amy shares how she began Sculpt Pilates, an online Pilates platform for women, with passion and enthusiasm but little strategy. She discusses how her vision evolved and the steps she took to structure her business.

2. The Importance of Business Coaching: Amy opens up about how working with a coach helped her gain clarity, improve her marketing strategy, and remove fear, which was essential in scaling her business.

3. Marketing and Lead Generation: She explains how she learned to implement lead magnets, funnel systems, and nurturing sequences, which automated parts of her business and led to increased sales without constant active engagement.

4. Confidence in Business: Amy talks about her growing confidence in business after nailing down her target market, her marketing, and lead generation processes. She’s now at a place where she feels empowered to grow her brand sustainably.

5. Diversifying Income Streams: Amy shares how she expanded her business beyond memberships to include courses, retreats, and one-on-one sessions. One of her popular offerings, a seven-week strength training course for women, has been a game-changer.

6. Retreat Success: Amy discusses the success of her recent Pilates retreat, which combined community-building, Pilates, and balance with fun activities like a pajama party. She also highlights how new participants were converted into long-term members.

7. Balanced Living Philosophy: Amy’s philosophy is all about balance. Her approach focuses on strength and well-being, without the pressure of aesthetic perfection. Her members are more focused on long-term health, strength, and enjoying life, including indulging in the occasional glass of wine or pasta dish.

8. Ongoing Evolution: As her business continues to evolve, Amy emphasizes the importance of creativity, adaptability, and keeping her content fresh to retain members and attract new ones.

Memorable Quotes from Amy:

- "You have to be internally ingrained in making your business work. Trying and failing? I’m totally okay with that."

- "When you feel clear about what you're doing, that is the most powerful thing."

- "My women are all about balance—it's about strength for life, not about having a six-pack."

Connect with Amy:

- Website: [Sculpt Pilates](https://www.sculptpilates.com)

- Instagram:https:https://www.instagram.com/sculptpilatesbyamy/

Free Download https://sculpt-pilates.myflodesk.com/freeworkout

Join Amy’s Programs:

- Sculpt Pilates Membership:Access to online Pilates classes, nutrition plans, and more. https://www.sculpt-pilates.co.uk/sculptmembersarea

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