S6 Ep7: Henrik Røjel, Head of Decarbonisation & Climate Solutions, Norden
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S6 Ep7: Henrik Røjel, Head of Decarbonisation & Climate Solutions, Norden
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First Movers features maritime companies that were among the first to trial and adopt new fuels or technologies. The series goes beyond initial big announcements and headlines, and asks what happens in the months and years that follow. It aims to unpack the practical challenges, and opportunities, that first movers experience as new fuels and technologies become part of their operations.
In this conversation, Henrik reveals why he believes that being an early biofuel adopter helped Norden develop a competitive edge. Even though there was hardly any demand for green shipping from cargo owners at the time of the first trials, the move helped the Danish operator and its crews build knowledge and experience around the fuel.
Henrik describes how biofuels have since become part of Norden’s day-to-day operations, leading to the development of a ‘book-and-claim’ service that enabled the company to obtain high-profile deals with BHP and Meta to help decarbonise their supply chains. Asked about the challenges of limited feedstocks, he explains why it ‘made a lot of sense’ for Norden to acquire a minority stake in the biofuel producer MASH Makes to secure access to sustainable biofuels at a competitive price.
Henrik notes that the business case for decarbonisation measures is evolving quickly amid new regulation, describing FuelEU Maritime as a ‘game changer’ for biofuel use in shipping. He also reflects on the challenges of transitioning to future fuels, such as ammonia or methanol, for companies like Norden, which operate bulk carriers and tankers primarily on the spot market.
Listen to the previous episodes in the First Movers series:
Episode 01: Rasmus Nielsen, Naval Architect / Officer at Scandlines, one of the first companies to install rotor sails on their ships
Episode 02: Andrew Hoare, Group Manager of Green Shipping at Fortescue, which pioneered the world’s first ship to use ammonia as fuel
Episode 03: Jordan Pechie, President of Seaspan Marine Transportation, about the deployment of fully-electric tugboats in their fleet
Episode 04: Femke Brenninkmeijer, CEO of NPRC, which spearheaded the world’s first newbuild inland vessel that can use hydrogen as a fuel