Social media is like a refrigerator. That's what the AI says. Social media is like a refrigerator. Every few minutes you open it to see if anything interesting is there, even though you know it's the same old stuff.

• OpenAI is building a social network
• Content Shake by SEMRush/
• Neuron Writer

• Social media is often compared to a refrigerator, constantly checked for new content.
• The integration of AI into social media could lead to significant changes in user behavior.
• OpenAI's new platform aims to combine social media with AI tools for enhanced user engagement.
• Businesses must adapt to the merging of AI and social media to stay relevant.
• The balance between advertising and personal use is crucial for social media platforms.
• Content should be structured clearly for both AI and human consumption.
• Answering specific questions in content can improve visibility in AI searches.
• Natural language and conversational tone are important for engaging AI tools.
• Small businesses have a unique opportunity to position themselves in the AI landscape.
• Using AI content optimization tools can enhance business visibility and engagement.

00:00 The Social Media Dilemma
02:58 AI and Social Media Integration
05:49 Understanding the New Era of Social Media
09:07 Preparing for AI-Driven Platforms
12:00 Optimizing Content for AI Consumption
14:50 Tools for AI Content Optimization
18:07 The Future of Social Media and AI