Grab a pen and paper--you'll want to take notes so you can optimize your website immediately. SEO expert, Brittany Herzberg shares so many easy-to-implement nuggets in this episode.

The "O" in SEO doesn't have to represent 'overwhelm' or 'overthinking.' Brittany has simple, down-to-earth tactics to get started optimizing your website. And just like fine wine and aged cheeses, once you start the SEO optimization process, the payoff comes in the future. Start where you are, but do start. You'll be so glad you did.

• Gain a simplified definition of SEO and the importance it plays in increasing your visibility, building trust, and connecting with your ideal audience.
• Learn Brittany's 'Start Where You Are' approach with practical strategies for optimizing blog content, including headlines, SEO titles, and meta descriptions, so you can improve search engine ranking and attract the right audience.
• The 'payoff' from doing the work, starting now, to optimize your website content. Hint: It's like aged cheese or fine wine; it gets better with time.
• You can write content that shows off your personality and still pleases the search engine bots. It doesn't have to be one or the other. Brittany's tip on approaching this is golden.
• The impact of guest appearances on podcasts and HARO entries in building website traffic and domain authority.

Get Brittany's free SEO checklist

Books mentioned:

They Ask, You Answer by Marcus Sheridan. The latest edition was published in August 2019.

You Are A Badass At Making Money by Jen Sincero

You Are A Badass by Jen Sincero

Marisa Corcoran--Founder of The Copy Chat and The Copy Confidence Society

HARO--Help a Reporter Out--Now rebranded to Connectively

We all know visibility is important, but it can be intimidating & time-consuming. (But who wants to remain the internet's best-kept secret?)

As a massage therapist-turned-copywriter, my guest Brittany Herzberg believes having a connection-driven approach to business is more important than ever. That's why she helps people harness the power of social proof marketing & SEO copywriting to get their businesses found online organically & to make their content *really* count!

Check out Brittany's website at BrittanyHerzberg.com

Instagram: @brittany_herzberg

LinkedIn: