Description

Ryan discusses the pros and cons of hiring a marketing person in-house versus hiring an external marketing agency for SaaS companies. He highlights key factors to consider, including cost, training, time to hit the ground running, expertise, and additional expenses.

Takeaways

• Hiring a marketing person in-house will result in salaries ranging from £47,000 to £80,000 per year, while agency costs vary widely.
• Issues with training in-house hires.
• Time to acclimate to the company culture and develop new processes.
• Taxes, holiday pay, and sick pay.

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

Description

Ryan shares a clever hack to book an extra 10 sales calls per month. He explains the importance of tapping into the prospect's mindset at the right time to increase conversions. Ryan provides a step-by-step breakdown of the math behind this hack.

Takeaways

• Tapping into the prospect's mindset at the right time can significantly increase conversions.
• Why this funnel is more effective in generating sales calls than marketing the sales call directly
• An example conversion count from a $1500 ad spend

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

Description

In this episode, Ryan discusses the importance of testimonials and how to use them effectively in marketing to turn them into lead-generating assets rather than just “nice to have” content. Ryan provides tips on acquiring testimonials, including giving clients a structure to follow. He also emphasises the need for both long and short versions of testimonials and suggests various places to use them. Ryan concludes by showcasing a company that uses testimonials exceptionally well.

Takeaways

• Common mistakes with testimonials include being too broad or generic and not using them enough.
• When acquiring testimonials, provide clients with a structure to follow and offer to write the testimonial for them.
• Create both long and short versions of testimonials for different marketing purposes.
• An example of a company that uses testimonials brilliantly.

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io