SaaS Marketing Weekly

著者： Ryan James Rocket SaaS
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  • Actionable SaaS marketing strategies and campaign ideas for you to implement in your company to rocket your growth.
    © 2024 Rocket SaaS Ltd
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あらすじ・解説

Actionable SaaS marketing strategies and campaign ideas for you to implement in your company to rocket your growth.
© 2024 Rocket SaaS Ltd
マーケティング 経済学
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エピソード
  • #19: Two Quick LinkedIn Tips To Get Sales Calls

    #19: Two Quick LinkedIn Tips To Get Sales Calls
    2024/11/05

    Description

    Ryan shares effective strategies for leveraging LinkedIn to generate leads and enhance personal branding.

    Takeaways

    • Polls can significantly increase engagement on LinkedIn.
    • Use LinkedIn DMs to initiate sales conversations.
    • Post helpful content regularly to establish expertise.
    • Engage with influencers to expand your reach.
    • Set challenges to overcome content creation fears.

    Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

    Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

    Send podcast guest pitches to: info@rocket-saas.io
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    13 分
  • #18: Get Prospects To Understand The Benefits Of Your SaaS In SECONDS

    #18: Get Prospects To Understand The Benefits Of Your SaaS In SECONDS
    2024/10/29

    Description

    In this episode of SaaS Marketing Weekly, Ryan discusses the importance of effective messaging in SaaS marketing, focusing on the concept of 'frame of reference' to help prospects quickly understand a SaaS product's value. He shares practical examples and emphasises the need for clarity in communication to enhance customer engagement and drive sales.

    Takeaways

    • Frame of reference helps prospects relate to SaaS products quickly, which reduces bounce rates and increases lead gen.
    • Using familiar comparisons can simplify complex ideas.
    • Testing messaging through ads can reveal audience preferences.
    • Frame of reference can differentiate your product from competitors.

    Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

    Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

    Send podcast guest pitches to: info@rocket-saas.io
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    9 分
  • #17: Not Making SaaS Sales? Try This

    #17: Not Making SaaS Sales? Try This
    2024/10/22

    Description

    Ryan James delves into the critical alignment between sales and marketing departments, emphasising the importance of creating valuable content to enhance sales performance. He discusses various marketing assets that can support sales efforts.

    Takeaways

    • Sales and marketing alignment is crucial for growth.
    • Creating valuable content can significantly improve response rates.
    • 90% of B2B decision-makers ignore cold outreach.
    • 62% respond to relevant content and insights.
    • PDFs are more effective than web pages for case studies.

    Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

    Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

    Send podcast guest pitches to: info@rocket-saas.io
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    10 分

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