In this engaging episode of Sales [UN]Training, Kelly Riggs welcomes special guest Robin Burr, a UK-based sales coach renowned for his expertise in the psychology of selling. The episode dives into the foundational principles of sales as a psychological process, emphasizing the role of influence and persuasion in shaping customer decisions. Robin shares his unique perspective as a “sales therapist,” discussing how emotional intelligence, curiosity, and asking the right questions are more critical than memorizing product details. Listeners will learn about Robin’s Perfect Discovery Call Framework and how understanding customer motivations can transform a salesperson’s approach, helping them join the top 4% of performers.

The conversation also explores the pitfalls of traditional sales training, which often overemphasizes product knowledge while neglecting the art of human connection. Robin and Kelly discuss how focusing on the “why” behind customer decisions can reveal invaluable insights, as well as the importance of personal development and ethical influence in achieving sales success. This episode is a must-listen for sales leaders and professionals looking to rewire their approach to training and strategy.

Find Robin Burr on LinkedIn to explore his groundbreaking tools and concepts, and stay tuned to hear his thoughts on the biggest mistakes sales leaders make in team development.

Follow the audio podcast and watch OR listen wherever you are: https://linktr.ee/salesuntraining

Kelly Riggs is an author, speaker, and business consultant for executives and companies throughout the United States and Canada. He has written two books: 1-on-1 Management: What Every Great Manager Knows That You Don’t and Quit Whining and Start SELLING! A Step-by-Step Guide to a Hall of Fame Career in Sales.

Get more Kelly: www.BizLockerRoom.com.

Widely recognized as a powerful speaker and performance coach in the areas of sales, management leadership, and strategic planning, Kelly is a former sales executive, a two-time national Salesperson-of-the-Year, a business owner, and a member of the Forbes’ Coaches Council since 2019.

Music and Editing by Pod About It Productions @dougbranson

In this episode of Sales [UN]Training, Paul Fuller, the Chief Revenue Officer at Membrain, stops by to break down the top three mistakes sales leaders often make and how to sidestep these common pitfalls. Together, they delve into issues like failing to truly know team members and defaulting to mandates rather than collaboration. Paul emphasizes the need to understand each team member’s unique strengths and motivations to coach effectively, while Kelly highlights how inspiring, rather than coercing, leads to a stronger, more productive sales force. They both agree that recruiting the right talent is essential, as missteps here can reverberate through a team.

Kelly and Paul also stress the importance of a structured onboarding process and a clear sales roadmap. Paul points out that leaders often lean too much on relationships and forget the value of a process that guides the team, provides coaching context, and builds accountability. Kelly adds that strong sales culture hinges on consistent training, active engagement, and healthy competition, noting that setting up contests and rewards can drive results and team morale. To dive deeper into building a high-performing sales team and hear Kelly and Paul’s insights, join this engaging episode.

Find Paul on LinkedIn and explore Membrain’s sales growth platform for more tools and strategies.

Follow the audio podcast and watch OR listen wherever you are: https://linktr.ee/salesuntraining

Kelly Riggs is an author, speaker, and business consultant for executives and companies throughout the United States and Canada. He has written two books: 1-on-1 Management: What Every Great Manager Knows That You Don’t and Quit Whining and Start SELLING! A Step-by-Step Guide to a Hall of Fame Career in Sales.

Get more Kelly: www.BizLockerRoom.com.

Widely recognized as a powerful speaker and performance coach in the areas of sales, management leadership, and strategic planning, Kelly is a former sales executive, a two-time national Salesperson-of-the-Year, a business owner, and a member of the Forbes’ Coaches Council since 2019.

Music and Editing by Pod About It Productions @dougbranson

In this episode of Sales [UN]Training, Kelly Riggs tackles a critical yet often overlooked question for sales leaders: How long does it actually take to bring a new salesperson up to speed? Riggs argues that most leaders have no real metrics or benchmarks for the ramp-up period, often relying on vague estimates like “two weeks” to six months. However, he points out that understanding the true time frame is vital—not just to meet revenue goals but to protect the significant investment made in hiring and training new reps. From mastering product knowledge and industry vocabulary to understanding CRM systems and internal processes, Kelly outlines four key “buckets” of learning that every new salesperson must navigate to reach functional independence in the field.

Getting a salesperson to a “break-even” point—where they’re generating enough margin to cover their salary and benefits—requires a structured onboarding process. Building a detailed timeline that spans weeks and months, involving regular testing, field training, and continuous coaching ensures steady progress. For sales leaders, Kelly offers a hard truth: If sales performance falters, it’s often due to flawed onboarding rather than market conditions or the quality of sales hires. He advises leaders to think like business people, understanding the financial impact of turnover and designing onboarding strategies that minimize downtime and maximize confidence and competence in new hires. For those struggling with onboarding, Kelly also highlights his consulting services to support structured and predictable ramp-up plans.

Follow the audio podcast and watch OR listen wherever you are: https://linktr.ee/salesuntraining

Kelly Riggs is an author, speaker, and business consultant for executives and companies throughout the United States and Canada. He has written two books: 1-on-1 Management: What Every Great Manager Knows That You Don’t and Quit Whining and Start SELLING! A Step-by-Step Guide to a Hall of Fame Career in Sales.

Get more Kelly: www.BizLockerRoom.com.

Widely recognized as a powerful speaker and performance coach in the areas of sales, management leadership, and strategic planning, Kelly is a former sales executive, a two-time national Salesperson-of-the-Year, a business owner, and a member of the Forbes’ Coaches Council since 2019.

Music and Editing by Pod About It Productions @dougbranson