What if you could master the art of balancing personal life and professional success in the chaotic world of real estate? Today, we’re joined by Shemeika Fox from EXP Realty and Greg Lukina from David Ling Real Estate, two industry experts with compelling journeys and invaluable insights. From the quirks of football season impacting open houses to humorous personal anecdotes about workout routines and favorite bridesmaid dresses, this episode promises a rollercoaster of laughs and practical wisdom. We even throw in some friendly jabs about sports teams and give a shoutout to local high school sports.

Shemeika Fox, with her 20-year tenure in the industry, shares her evolving motivations and passion for real estate, providing a lesson in dedication and client connection. Meanwhile, Greg Lukina's unique transition from construction project management to real estate, armed with an MBA from Berkeley, sheds light on how diverse skill sets can lead to success. Both guests emphasize the importance of balancing personal relationships with professional demands, particularly in a community-driven market like Santa Cruz where personal relationships often trump corporate affiliations.

Navigating the complexities of real estate, we also discuss the critical role of transparency and integrity in client-agent relationships. From new industry requirements for commission guarantees to the nuances of property pricing strategies, this episode is packed with expert advice. We stress the significance of a robust support network and integrity, encouraging clients to interview multiple agents to find the right fit. Wrapping up with practical tips on property pricing and the challenges realtors face, our episode with Shemeika Fox and Greg Lukina is a must-listen for anyone keen on the real estate market.