We speak with Kieran Long, director of Amos Rex in Helsinki. After leading the architecture and design museum ArkDes in Stockholm and the design department at the V&A museum in London, Kieran Long now heads one of the most progressive institutions in the Nordics. Amos Rex in Helsinki

In this conversation, recorded during Fashion in Helsinki, we talk about:

• Why fashion is more than clothes, it’s culture
• How museums can become spaces for self-expression and public dialogue
• The impact of AI on creativity and artistic practice
• Lessons from working with the iconic Finnish fashion personality Minttu Vesala and staging fashion shows in public space

Hosted by:

Konrad Olsson, Editor-in-chief and founder, Scandinavian MIND

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Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech.

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www.scandinavianmind.com/newsletters

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www.scandinavianmind.com/agency

Hosted on Acast. See acast.com/privacy for more information.

We speak with Lauren Crichton, Director of Marketing at Sana, about their recent AI Summit – one of the most important tech events in the Nordics. The event gathered leading thinkers on the global AI scene, and Lauren was at the center as the host and moderator.

In this episode we discuss:

• Sana’s mission of empowering knowledge
• How organisations need to foster a safe environment for AI experimentation
• Why writing remains a vital skill despite the rise of generative AI
• How creatives can play a crucial role in an AI-driven future.

Hosted by:

Konrad Olsson, Editor-in-chief and founder, Scandinavian MIND

—

Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech.

Sign up for our newsletter:

www.scandinavianmind.com/newsletters

Connect with our agency:

www.scandinavianmind.com/agency

Hosted on Acast. See acast.com/privacy for more information.

In the second episode of our double release, we shift focus to the brand and technology side of the transparency conversation. What does it really take to implement data-driven sustainability? How can fashion and outdoor brands use traceability to not only comply with regulation—but to create new business models and consumer experiences? This panel explores best practices, hard-earned lessons, and the exciting potential of the Digital Product Passport.

In this episode, we discuss:

– How brands are piloting Digital Product Passports and integrating them with suppliers

– The organisational and tech challenges of becoming data-driven

– Why transparency is about more than compliance — it’s about future business value

– How DPPs can enable better resale, repair, community-building, and product storytelling

We speak with:

Sara M. Rakstang, Founder & CEO, Repass

Johan Graffner, CEO at Dedicated, Co-Founder at Vintage & Friends

Linda Pimmeshofer, Founder, Change Retail

Hosted by:

Konrad Olsson, Editor-in-chief and founder, Scandinavian MIND

—

Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech.

Sign up for our newsletter:

www.scandinavianmind.com/newsletters

Connect with our agency:

www.scandinavianmind.com/agency

Hosted on Acast. See acast.com/privacy for more information.