Scarcity: The Speaker’s Secret to Urgency & Bookings
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Scarcity: The Speaker’s Secret to Urgency & Bookings
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Mastering Scarcity: Unlocking Cialdini's Principles for Speakers
This episode dives into the psychology behind the principle of scarcity from Cialdini's persuasion techniques and its impact on audience behavior. The speaker highlights how scarcity can create urgency and increase value perception, sharing personal anecdotes and practical tips for speakers, coaches, and consultants to use this principle ethically. Emphasizing integrity, the episode provides strategies to encourage audience action without compromising trust. Subscribe to follow the series and learn about the next principle, authority.
00:00 Introduction to Persuasion for Speakers
00:11 Overview of Cialdini's Principles
00:45 Deep Dive into Scarcity
04:01 Applying Scarcity Ethically
05:39 Conclusion and Next Steps
Go to presentinfluence.com to take the Speaker StrengthsFinder Quiz and discover your greatest strengths as a speaker as well as where to focus for growth. For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedIn
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