• Science for good: How Genentech’s mission yields innovation and growth

  • 2023/09/08
  • 再生時間： 26 分
  • ポッドキャスト

Science for good: How Genentech’s mission yields innovation and growth

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  • As part of one of the world’s largest pharma companies (Roche), Genentech has achieved impressive growth and industry-leading innovation while maintaining a strong company culture. In this episode of C-Suite Growth Talks, McKinsey’s Jennifer Dikan is joined by Dr. Erica Taylor, chief marketing officer (CMO) of Genentech, to learn about the company’s C-suite commitment to “science for good” and its cultivation of a culture where diverse employees thrive. We hear Erica’s insights into how life sciences marketing is evolving and what it will take to succeed in the future.

    See www.mckinsey.com/privacy-policy for privacy information
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あらすじ・解説

As part of one of the world’s largest pharma companies (Roche), Genentech has achieved impressive growth and industry-leading innovation while maintaining a strong company culture. In this episode of C-Suite Growth Talks, McKinsey’s Jennifer Dikan is joined by Dr. Erica Taylor, chief marketing officer (CMO) of Genentech, to learn about the company’s C-suite commitment to “science for good” and its cultivation of a culture where diverse employees thrive. We hear Erica’s insights into how life sciences marketing is evolving and what it will take to succeed in the future.

See www.mckinsey.com/privacy-policy for privacy information
続きを読む 一部表示

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