In a time when skilled labor is hard to come by, how do you attract, and retain the level of talent needed to be successful as a business owner? Especially when running a business in an industry that's high-turnover and highly-saturated, like a marketing agency? The answer: a strong internal brand. Internal branding (also known as employee branding) is as important as corporate branding, yet discussed far less often. Your employees are your brand, and if they don’t believe in your company, you’ll never succeed. In this episode, hosts Alicia Disantis and Shaun Bernstein interview Aaron Metzger, Founder of Genius Digital Marketing and a stellar example of how to build a team through powerful internal branding. Whether it’s a strong mission and beliefs, paid “wellness” days, or hilarious photoshoots, business owners from all industries can learn a thing or from Aaron’s business acumen. In this episode, we explore: 1. Aaron's path to agency ownership and being “the boss.” 2. One of Aaron's most challenging things about leading a team in 2023. 3. Walking the line between company values and ethics. 4. Aaron's top three tips for leaders and companies to create a passionate, engaged team. 💯About Our Guest: Aaron Metzger: https://www.geniusdm.com/

https://www.linkedin.com/in/aaronmetz... 📖 Chapters: 👋About Your Hosts: Alicia Disantis, Founder of @38andkip Website: https://38andkip.com/https://38andkip.com/ LinkedIn: www.linkedin.com/company/38th-kip-design-marketing/ Instagram: @38andkip Shaun Bernstein, Founder and Chief Storyteller of The Write Stuff Agency Website: www.thewritestuff.agency LinkedIn (personal): https://www.linkedin.com/in/shaun-ber... Instagram: @thewritestuffagency Listen, Watch, Review and Subscribe! 👉 Like what you watched? Subscribe to Branding and the Beast on YouTube @brandingandthebeast