In the earliest days of a small business, a new brand likely won’t be a household name. Most founders get things started while they’re still fleshing out their vision, finding their product market fit, and really learning what their ‘brand’ actually is. As that business grows though, the most important thing that a brand can have to support it becoming more widely known is clear and consistent messaging. If people don’t understand what you do, or don’t know how they can help, they’re highly unlikely to reach out to you. It’s great to pique someone’s interest, but it’s way too easy to get lost in the shuffle. In this episode, hosts Alicia Disantis and Shaun Bernstein speak with Christine Campbell Rapin, who is one of the finest branding experts north of the border. She understands intimately well how to package a message into bite-size, easily-understood pieces that are memorable, and that resonate with an audience instead of confusing them. In this episode, we explore: 1. The biggest mistake that new businesses make as they launch new brands and services. 2. Top tips to distil down a complex message. 3. Real-world examples of marketing that has just the right amount of clarity? 4. Christine's three top branding tips. 💯About Our Guest: Christine Campbell Rapin https://christinecampbellrapin.com/ 

LinkedIn: christinecampbell1   👋About Your Hosts: Alicia Disantis, Founder of @38andkip Website: 38andkip.com LinkedIn: www.linkedin.com/company/38th-kip-design-marketing/ Instagram: @38andkip Shaun Bernstein, Founder and Chief Storyteller of The Write Stuff Agency

Website: www.thewritestuff.agency LinkedIn (personal):   / shaun-bernstein   Instagram: @thewritestuffagency Listen, Watch, Review and Subscribe!