When the tribe speaks, we listen.

That's the power of tribal marketing. It's one thing for a brand to create a following, but it's really something special when the audience hangs on its every word.

Whether a brand has a small audience or becomes a household name, there's nothing more powerful than a dedicated tribe.

On this episode of Branding and the Beast we explore the phenomenon of tribal marketing, and we've found the perfect guests to do it.

Andrew Jenkins has been the CEO of Volterra for the past 17 years and is an accomplished social media expert and thought leader. He's lectured at the Rotman School of Management at the University of Toronto, Smith School of Business at Queen's University, Schulich School of Business at York University, and other colleges in Toronto.

Don Oates is the co-founder of Southern Tide, a clothing brand throughout the southern US that became a tribal marketing sensation in the way he changed design. He is currently an Entrepreneur In Residence with the Georgia Institute of Technology.

Together we discuss:

• The power of storytelling in marketing
• The role social media plays in building your brand
• Generational shifts in social media marketing, and
• The importance of consistency

Ironically Don doesn't use social media much himself, but you can find him on LinkedIn as Don Oates and you can find Andrew Jenkins there too.

As always, you can find Alicia Disantis and 38th and Kip at her website or on LinkedIn, Instagram, or Facebook.

And you can find Shaun Bernstein and The Write Stuff Agency on LinkedIn, Instagram, and Facebook.

Have an idea for a future episode? Send us a message and let us know who you'd like to hear!