There's a reason why sales is the highest paying profession in the world. That's because true sales is an art, along with a bit of science. Sales is the lifeblood of any business - every business owner is looking to grow their business, and sales is usually the best way to do that. Most everything in life is a form of sales, in one way or another.But high pressure tactics make people uncomfortable, and yield poor results. True sales, successful sales, is about learning how to grow and nurture relationships. We do business with people who we know, like, and trust. So how do you get people to know you, like you, and trust you?We talked to two of the best in their field to find out.Richard Agopian is the Director of Enterprise Sales at Orders.co, and has over two decades of experience growing businesses in the events, hospitality, and food spaces. Jessica Lusthouse the Chief Revenue Officer of TapMango, a customer engagement and loyalty platform.On this episode, we spoke about:Together we discuss: 🎯 How sales and lead generating activities have rapidly evolved🎯 Incorporating the basics of personal selling and recognizing pain points🎯 How to cold email without being pushy or annoying🎯 Tips for people just starting out in sales

Resources:https://orders.co/https://www.tapmango.com/https://www.rocketmoney.com/👋About Your HostsAlicia Disantis, Owner and Chief Brand Strategist of ‪@38andkip‬ Website: 38andkip.com LinkedIn: www.linkedin.com/company/38th-kip-design-marketing/ Instagram: @38andkip Shaun Bernstein, Founder and Chief Storyteller of The Write Stuff Agency Website: www.thewritestuff.agency LinkedIn (personal): / shaun-bernstein Instagram: @thewritestuffagency Listen, Watch, Review and Subscribe! 👉 Like what you watched? Subscribe to Branding and the Beast on YouTube ‪@brandingandthebeast‬ 👉Prefer to listen? The audio version is on Google Podcasts, Spotify, or wherever you get your podcasts @ Branding and the Beast