Most parents are familiar with spending a lot of time and money searching for gifts that after being unwrapped and briefly explored, end up in the back of a closet, tucked into a toy box, or simply discarded. Most of the highly advertised, “top toys,” or “must have gifts” are just marketing successes sold to children and parents rather than meeting anyone’s real desires or needs.

It's hard not to fall prey to savvy marketing and repeated advertising. It’s difficult to overcome the persuasive influence that advertising firms have, even if you are watching for it. And it is virtually impossible for our little ones to avoid being influenced by what they see in commercials, product placements in their favorite YouTube videos, and pop-up ads while hanging out online. And for us, as parents, it’s hard not to get your kid what everyone else has. There is real peer-pressure amongst parents too.

So, this episode has been developed with all of these influences in mind and as a way to offset some of the pressures we feel during this season of celebration and gift giving. To give toys or gifts that our children will play with throughout the year and look back on fondly when they are older (you know those toys you still keep from your childhood because you can’t bear to separate from them?), we have to really pay attention to development. If we evaluate if our child has the ability to manipulate the toy, interact with it without becoming frustrated, and still explore and expand their understanding while playing, well, then we have hit the ball out of the park.

Keep listening to find out recommendations for all ages and stages from babies to adolescents so you can avoid the pitfalls of gift giving and really surprise your child with a wonderful gift this holiday season.

Proactive Parenting is based on validated theories and scientific research to provide the information you need to care for your modern family. Not everyone grew up in a completely healthy family of origin and consequently may be unsure of how to be a parent when they start a family. Proactive Parenting was created for parents who need a solid foundation to start raising their children, and for parents who want to do better. It is a way to move past old behaviours, break unhealthy habits, and replace them with parenting actions that will lead to a healthy family life for both children and parents.

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