Here at Predictive, we’re all about sharing the strategies and frameworks that help agency owners sell more of what you do — with confidence and authority.

That’s why I’m thrilled to welcome our guest expert, Scott Ramey, to this episode of Sell With Authority. Scott is a sales expert with 30 years in the trenches, and former Fortune 500 C-suite executive with more than $100 billion of sales under his belt. Today, Scott is the Founder of The Ramey Group.

I’ve been especially looking forward to this conversation because we have a rule we live by when we teach — and that’s The Power of Three.

We design our frameworks in 3’s.

We organize our episodes in 3’s.

We run 3 Intensives each year — March, July, and November.

Scott also believes deeply in The Power of Three, and we break down his Power of Three into core questions that you can start using right away — the next time you and your team are prepping for a conversation with a right-fit prospect.

Scott’s model not only simplifies messages — but also fosters authentic connections and lasting impressions with right-fit prospects, setting you apart from the sea of sameness.

If you take these insights and apply them, your right-fit prospects will see and hear that you’re all about helping them win.

And when they see that — saying yes becomes a lot easier.

• How you can tap into the “Power of Three” to crush anxiety and build confidence in right-fit client conversations
• The secrets to making your pitch memorable
• Showing up 100% present for your audience — it’s time to double down on empathy and authenticity
• How to create a lasting impact by leaving your right-fit prospects with hope and vision
• Why owning your voice is the doorway to owning the room and securing the pitch

Resources:

• Website: https://thescottramey.com/
• LinkedIn: https://www.linkedin.com/in/scott-ramey-53977b14a/
• Facebook: https://www.facebook.com/scott.ramey.52/
• Instagram: https://www.instagram.com/the.scottramey/

I am thrilled to have today’s guest expert, Mandi Ellefson, joining this episode of Sell With Authority. Mandi is the creator of the Scale to Freedom Growth Model and helps agency owners refine their offers and attract premium clients willing to pay higher fees.

And she does it fast — within 90 days.

At Hands-Off CEO a large part of Mandi’s work is listening, gathering data, and filtering it through her deep experience to identify the trends that will reshape agency services in the coming years.

And that’s exactly what we’re diving into today.

We are peeling back the layers on trends Mandi and her team are tracking right now — and most importantly — how you can use these insights to position your agency as a must-have strategic partner in 2025.

This conversation explores the significant impact of AI on client expectations, the trend of companies in-housing their work, and the urgent need for agencies to become irreplaceable strategic partners.

2025 is the year for you to step up and own that strategic seat at the table — and sell more of what you do as a result.

• How to harness AI to boost your agency’s strategic expertise
• “Conditions for success” and how identifying them can lead to tenfold client results
• How you can position your agency as an irreplaceable strategic partner
• The impact of “the great in-housing wave” and how the smartest agencies are future-proofing their business models
• Understanding the “strategy execution flip”
• How your operations problems might actually stem from your sales processes and ways to fix that
• Why clients are so desperate for strategic direction now more than ever

Resources:

• Website: https://handsoffceo.com/
• LinkedIn Personal: https://www.linkedin.com/in/mandiellefson/
• LinkedIn Business: https://www.linkedin.com/company/hands-off-ceo/
• Hands Off CEO: https://book.handsoffceo.com/book-org

I am super excited about the conversation with my special guest joining this episode of Sell with Authority, Brett Gilliland.

Co-Founder and CEO of Elite Entrepreneurs, Brett and his team teach “The Proven Leadership System” to help 7-figure businesses scale to $10 million and beyond.

Before founding Elite Entrepreneurs, Brett spent 10 years helping Keap grow from a 7-figure software company to over $100 million in annual revenue. He’s an expert in leadership, strategy, and organizational development — and he’s helped hundreds of agency owners push past obstacles to hit new levels of success. Brett brings a treasure trove of expertise from his vast experience in leadership, planning, and operational discipline.

Here’s the reality — change is inevitable in business, and the key to thriving lies in being ready and adaptable.

All your work — all your long nights — all your weekends — all the blood, sweat, and tears you and your team are investing toward the goal of growing your shop — may be for naught if you don’t have a leadership plan in place for how you will deal with the challenges that growth presents along the way.

Brett shares how aligning everyone with your core purpose and values provides solid stability — giving your team the resilience and mindset to pivot and grow — no matter what change comes your way.

If you take and apply the insights and wisdom that Brett shares during this episode — you’ll be in the right position to raise the bar of excellence — and sell more of what you do.

• How to create leadership stability amidst chaos and change
• The power of co-creating clarity with your team for collective success
• Strategies to keep your business nimble and effective during adversity
• Understanding the “What by When” mission to anchor your agency’s vision
• How strategic focus can transform resource allocation and impact
• The importance of onboarding in effective team integration

Resources:

• Website: https://growwithelite.com/
• LinkedIn Personal: https://www.linkedin.com/in/built2lastchamp/
• LinkedIn Business: https://www.linkedin.com/company/elite-entrepreneurs/
• Facebook: https://www.facebook.com/growwithelite/