We all like to talk about prioritizing clients' needs, but Cody Welling has every advertising product at his disposal. He trains his staff to educate and assist buyers so that they know how to make smart advertising decisions.

Greg Leader explains the advantages podcasts present sellers when it comes to reaching an audience and why a skilled seller should have no trouble moving from the radio world to the podcast world.

Education, research, and creativity help Adam Shifrin bring new partners to Westwood One's sports properties.

Corporate buyers have needs just like sellers do. This week, Jeff Caves offers sellers a cheat code as Don Ricker of DR & Associates reveals what he was looking for and how he did deals when he was leading sales for Taco Bell.

What can audience research tell us about the stature of sports radio in the audience's eyes? Larry Rosin has good news for sellers to take to clients!

Bob Gelb has produced some of the most iconic names in radio. So what made him decide to make the leap to sales and how did it impact his success?

John Goforth left the world of radio sales and found success selling podcasts. Now, his goal is to help others do the very same.

Kelly Hannah took over an already successful staff at Hubbard Broadcasting in St. Louis and is doing her best to support and grow business as the media industry changes.