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Selling Isn’t Grinding | Season 1, Episode 2
- 2023/09/04
- 再生時間： 16 分
- ポッドキャスト
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サマリー
あらすじ・解説
My free AI Writing Course: https://makingit.ck.page/0016b6fe46 Ash Ambirge's Writing Course: https://sparklp.co/c31af1ad Transcript: Season 1 Episode 2 [00:00:00] "Right now, your customer is buying something they're not crazy about because they don't know about you." [00:00:06] Welcome to making it the business of making and selling products where passion meets profit and each episode explores what it takes to make it with experts sharing their insights on building a business from ideation to manufacturing to marketing to scaling and beyond. I'm your host Danielle. My husband and I started a soap and cologne business in 2013 and grew it to nearly 4 million in revenue in 2022. [00:00:34] We bled sweat and ugly cried over every aspect of this. It was a lonely road, but it doesn't have to be. I am on a quest to end entrepreneurial loneliness and enjoy the wild ride with you. So let's get to making it. [00:00:48] I'm going to talk about the S word today, that is sales. Do you hate selling? Does it feel slimy and disgusting and uncomfortable and transactional and extractive .So many people, especially small business owners hate sales because it feels slimy. It feels dirty. Does it make you feel gross? If it makes you feel gross, that's because that's not selling. That's manipulating. [00:01:21] Manipulating people doesn't feel good. Being manipulated doesn't feel good. And people with compassion don't like doing things that make other people feel like they wouldn't want to feel. That's what compassion is. And so if you feel uncomfortable and gross about manipulating people into buying your product, congratulations, you are a good human being, you have compassion. [00:01:48] I don't want you feeling gross about it, and I don't want you building a business in which you feel gross as a part of your survival. Because then you're going to feel awful all the time, and I bet you wouldn't want to sign up for that. I sure hope you wouldn't. You don't have to. One of the things that Shaan Puri (who I mentioned in the last episode) he mentioned a bunch of ways. That he likes selling one of the ways that he likes selling is in newsletters He could write newsletters all day long and I love that way [00:02:22] Sales is not about manipulating. It's not about tricking people. It's about sharing. Think about it this way: right now, your customer is buying something they're not crazy about because they don't know about you. Okay. You're looking at the personal care industry and the behemoth, the biggest, strongest company is Procter and Gamble, right? But they're not doing what you're doing. And all of your customers are buying from that company. [00:03:03] They don't know that you exist. The thing that you're making scratches a very specific itch. Right now that person is using something that is not as good as what you're making and so when you tell them about it They're not going to be like, Oh God, I don't want to hear about them, blah. [00:03:28] They're going to be like, Holy shit, I cannot even believe that this product is made. It feels like it was made for me. They're going to be so relieved. They're going to be overjoyed. They're going to feel like they belong in the world. It is a fucking magical thing. When somebody hears about something that is made for them, that's what sales is. [00:03:56] Or at least that's what I think it should be. [00:03:58] And that is, that's what you want. That's not painful selling. That's not manipulation. That's not being an asshole. That's being great. That's being helpful. That's educating. That's coaching. That's teaching. That's being a good person. And that's what we want to be, right? Good people. [00:04:19] When it gets to be manipulative or when it gets to be coercive or when it gets to be gross - this is like Dating 101 if it's non consensual, then it's not okay. [00:04:33] The ideal Scenario is customers opting themselves in and buying or opting themselves out. Because then you don't have to pay to email them or spend time calling them and you can spend your time contacting, emailing, calling, whatevering someone else. [00:04:55] Okay. So now we're going to talk about some of the specific ways that we could sell. [00:05:01] And what you want to do is you want to build your sales strategy. You want to think about how you're going to sell the product before you think about platforms, before you even really get into what product you're thinking about. You want to look at how you like to sell. So there's a bunch of different ways of selling - some of them are non scalable. Ask me how I know, cause that's like my thing. I did that. And some of them are online. Some of them are in person. So that you can think about how to craft the sales strategy that's specifically perfect for you and your personality, your strengths, your interests, and what brings you the most joy [00:05:49] in person selling. So if you love walking into a store and chatting up the owner and everything, or if...