In this episode, Tiffany Ann Bottcher chats with Michelle Denogean, a seasoned chief marketing officer and advisor with over 20 years of experience in the startup ecosystem. Michelle has transitioned from a creative career, initially aspiring to be an author and marketer, to a pivotal role in shaping business success within startups. She shares her insights on the psychology of startup founders and the evolution of leadership, emphasizing the importance of self-awareness and team dynamics in scaling businesses. Her unique perspective, informed by years of working alongside founders and her deep understanding of marketing and operations, provides valuable guidance for entrepreneurs looking to enhance their leadership skills and grow their businesses effectively.

Episode Summary

In this episode, the discussion focuses on the critical role of self-awareness in leadership and how recognizing blind spots can empower founders to scale their businesses effectively.

Key Insights

• Founders must identify their blind spots to avoid hindering growth.
• A balanced team with complementary superpowers is essential for success.
• Leadership styles must evolve from control to empowerment as businesses grow.
• Embracing pivots can lead to significant growth opportunities.
• Self-discovery is vital; founders should reflect on tasks they avoid to identify patterns.
• Trust in teams and delegating responsibilities fosters a culture of growth.
• Learning from failures is crucial for continuous improvement.

  Click here to watch a video of this episode.
  
  Creators & Guests

  • Tiffany-Ann Bottcher - Host
  • Michelle Denogean - Guest

In this episode of the Service-Based Business Society podcast, host Tiffany-Ann Botcher delves into the real challenges service-based entrepreneurs face when scaling their businesses. Drawing from her extensive experience, Tiffany-Ann breaks down the critical balance between maintaining a positive mindset and managing financial realities. She offers actionable strategies to overcome common hurdles, optimize profitability, and ensure sustainable growth. If you're looking to elevate your business and navigate the complexities of entrepreneurship with confidence, this episode is a must-listen.

Episode Summary

We discuss the challenges service-based business owners face in scaling their businesses, emphasizing the need to balance a positive mindset with practical financial strategies to ensure sustainable growth.

Key Insights

• A positive mindset must align with a realistic understanding of financial constraints.
• Generating revenue to cover fixed costs is essential to avoid relying solely on cost-cutting strategies.
• Understanding profit margins is critical for assessing business health and making informed decisions.
• Effective management of time, money, and energy is vital for sustainable growth.
• Regularly reviewing and consolidating subscriptions can significantly improve profitability.
• Business owners should calculate their actual compensation to ensure their time is valued appropriately.
• Continuous growth through education and resource optimization is key to overcoming common challenges.

(09:49) - The struggle of visionaries versus realists in business planning and execution.

(10:46) - Introduction to the topic of outselling problems in business.

(11:37) - The challenge of overcoming financial limitations when pursuing business growth.

(12:01) - The difficulty of reversing decisions related to overhead and compensation.

(12:45) - The importance of understanding the long-term implications of business decisions.

(13:17) - The difference between certainty in employment and uncertainty in entrepreneurship.

(13:33) - The necessity of ensuring that business numbers align with financial goals.

(13:47) - The misconception that cost-cutting alone can lead to profitability.

(14:14) - The significance of reviewing overhead costs to enhance profitability.

(15:51) - The common issue of forgotten subscriptions and their impact on business finances.

(16:48) - The challenge of managing multiple subscriptions and tools effectively.

(18:00) - Strategies for condensing subscriptions to improve profitability.

(19:10) - The long-term commitment required when investing in business resources.

(19:34) - The impact of hiring decisions on business overhead and flexibility.

(20:19) - The importance of being cautious with financial commitments in business.

(21:08) - The need to outsell problems and maintain growth despite challenges.

(22:01) - The potential benefits of business acquisitions for growth and profitability.

(22:25) - The necessity of understanding profit margins for informed decision-making.

(23:27) - The importance of compensating oneself appropriately as a business owner.

(24:52) - The common issue of business owners not tracking their actual earnings.

(25:25) - The need for clarity on personal compensation versus business profits.

(26:19) - The evolution of financial challenges as a business grows.

(27:37) - The importance of optimizing business operations to maintain profitability.

(28:04) - The risks of overspending during periods of growth and the need for careful management.

(29:44) - The significance of understanding fixed and variable costs in relation to revenue.

(31:03) - The importance of monitoring fixed costs per dollar of revenue as a business grows.

(32:00) - The critical role of mindset in business growth alongside financial considerations.

(32:52) - The synergy between data analytics and entrepreneurial intuition for success.

(33:29) - Encouragement to maintain a focus on growth despite challenges.

(34:07) - Closing thoughts on navigating business challenges and optimizing for success.

(34:30) - Call to action for listeners to leave a review and feedback on the podcast.

AI is becoming an essential team member in modern organizations. In this episode, we explore how AI can be integrated into your business as a powerful tool that amplifies human skills and efficiencies. From streamlining daily tasks to generating impactful marketing materials in minutes, AI is proving to be an invaluable resource for entrepreneurs and business leaders alike. Join host Tiffany-Ann and special guest Jonathan Mast as they discuss practical tips for harnessing the potential of AI, making it a key asset for growth and innovation in your business.

Key Insights

• AI serves as a powerful tool that amplifies skills and experiences, enabling businesses to deliver more value efficiently.
• Clear communication with AI is vital for obtaining useful outputs and maximizing its potential.
• Mastering sales is crucial for business success, regardless of one's background or expertise.
• Jonathan shares a practical example of using AI to generate marketing materials in just 12 minutes, demonstrating its efficiency.
• Effective prompt engineering involves specifying the type of expert, providing context, and allowing AI to ask clarifying questions.
• Entrepreneurs are encouraged to start using AI tools like ChatGPT for various business tasks, from writing emails to creating social media posts.

About The Host

Tiffany-Ann is a savvy business strategist who masterfully juggles her roles as a podcast host, business leader, author, investor and mother. Her innovative approach combines strategic thinking, technological savvy, and a passion for authentic connections, bringing a refreshing viewpoint to the world of modern entrepreneurship.

Connect with Tiffany-Ann:

YouTube: Tiffany-Ann Bottcher
Tiktok: @ta_bottcher
Website: bottcher.io

About The Guest:

Jonathan Mast, with his roots in the digital world dating back to 1995, has cemented his reputation as a visionary in leveraging artificial intelligence (AI) and establishing topical authority online.

In his latest venture, White Beard Strategies, Jonathan delves deep into the realms of AI, demonstrating its potential to revolutionize online business strategies. He’s passionate about guiding professionals to not just navigate, but lead in their niches by becoming undeniable topical authorities. He believes that by mastering AI tools, professionals can become more efficient, saving precious minutes daily and elevating their digital presence.

Connect with Jonathan:

Facebook Group: https://www.facebook.com/share/g/DMnGo9M2aYgrHXSf/
YouTube: https://www.youtube.com/channel/UCga_ll-ieO55xlGb5G-aEag

Don't forget to leave a review and share this episode with someone looking to make a meaningful impact in their business.

In the season premiere of the Service Based Business Society Podcast, we kick off Season 4 with a deep dive into the ever-evolving journey of business growth. Episode 26, titled "Optimize and Thrive," explores the dynamic process of adapting and optimizing your business in response to change, challenges, and opportunities.

Tiffany-Ann reflects on the journey of the podcast and her business, drawing lessons from her own experiences and insights gained over the previous three seasons. In this thought-provoking episode, she examines how businesses—much like individuals—must constantly reassess their goals, strategies, and market position to stay relevant and thrive. Tiffany-Ann emphasizes the importance of aligning your business with your current vision and market realities, and not clinging to outdated goals or assumptions.

Listeners will learn the critical value of time management, the importance of embracing change, and how to optimize both business strategy and personal growth. Whether you’re just starting out or scaling a multimillion-dollar business, this episode offers valuable takeaways for business owners looking to stay ahead of the curve.

Key Themes Discussed:

• The evolution of a business and the importance of adaptation
• Optimizing your time and resources to maximize growth
• Problem-client fit and ensuring your services remain relevant
• Balancing operational efficiency with visionary thinking
• Reflecting on why you started your business and why you continue to pursue it today

About The Host:
Tiffany-Ann is an accomplished business strategist and the visionary behind the Service Based Business Society Podcast. As a leader of multiple companies, investor, and a dedicated mother, Tiffany-Ann brings a unique blend of experience, strategic thinking, and authenticity to the world of modern entrepreneurship. Her passion for business growth and optimization drives the insights shared in every episode.

Connect with Tiffany-Ann:

YouTube: Tiffany-Ann Bottcher
Tiktok: @ta_bottcher
Website: bottcher.io

September is here, and you know what that means: Fall Decor is in the stores, Starbucks pumpkin drinks are back... and so are we!
The Service Based Business Society Podcast is officially returning on September 11th.

Get ready because Season 4 is packed with new guests, actionable strategies to scale your business and your success.

Make sure you’re following us wherever you get your podcasts! Hit that subscribe button and stay tuned. Season 4 kicks off Wednesday, September 11th—mark your calendar, and we’ll see you then.

In the season finale of the Service Based Business Society Podcast, we dive deep into the essence of staying true to your objectives, both in business and personal branding. Episode 25, titled "Rooted In Objectives," marks a significant milestone as we wrap up season three with a blend of reflection, insights, and forward-looking anticipation.

Tiffany-Ann shares a mesmerizing story from a seemingly mundane visit to the nail salon, which unexpectedly sparks a profound contemplation on consistency, authenticity, and the essence of branding. This episode explores the intriguing contrast between a self-sustaining lifestyle in Asia and the unexpected sight of a glitter Chanel shirt, unraveling lessons on brand alignment and the power of staying true to one's essence.

As we bid farewell to season three and prepare for a brief hiatus, this episode serves as a reminder of the importance of coherence in our messaging, the value of understanding our audience, and the impact of our choices on brand perception. Whether discussing the allure of simplicity, the significance of a consistent color scheme, or the implications of a public figure's actions, "Rooted In Objectives" invites listeners to reflect on their own objectives and the authenticity of their personal and business brands.

Join us as we delve into these themes, drawing parallels between everyday observations and broader business strategies. We also take a moment to express gratitude for the journey thus far, highlighting standout moments from the season and teasing the exciting developments planned for season four.

As we transition into a period of planning and growth, this episode stands as a testament to the journey of the Service Based Business Society Podcast. It's a celebration of where we've been, where we're headed, and the unchanging core values that guide us. "Rooted In Objectives" is not just a season finale; it's a beacon for anyone looking to deepen their understanding of branding, consistency, and the relentless pursuit of their objectives.

About The Host

Tiffany-Ann is a savvy business strategist who masterfully juggles her roles as a podcast host, leader of a management agency, and mother. Her innovative approach combines strategic thinking, technological savvy, and a passion for authentic connections, bringing a refreshing viewpoint to the world of modern entrepreneurship.

Connect with Tiffany-Ann:

YouTube: Bottcher Business Management Agency
Tiktok: @ta_bottcher
Website: bottcher.io
Facebook: @bottcher.io

Don't forget to leave a review and share this episode with someone looking to make a meaningful impact in their business. Your feedback is our compass for Season 4. Thank you for an incredible season, and here's to growing, scaling, and revolutionizing your business together. See you in September!

In this episode of the Service Based Business Society Podcast, we dive deep into the heart of change, growth, and the unexpected turns in the journey of entrepreneurship. Tiffany-Ann shares a reflective and insightful discussion on the evolution of both the podcast and their business journey, emphasizing the importance of adapting, reevaluating priorities, and staying true to the core reasons behind starting a venture. This episode, titled "Forward Facing," invites listeners to a candid conversation about the realities of navigating shifts in business landscapes, the value of time, and the power of gratitude for those who have been part of the journey.

Key Highlights:

• Reflecting on the Journey: Tiffany-Ann shares a nostalgic look back at the growth and evolution of the podcast from its inception, expressing gratitude towards the guests and supporters who believed in the vision from the very beginning.
• The Essence of Time: A profound discussion on the value of time as the ultimate equalizer in business and life, emphasizing how where we choose to invest our time directly influences our growth and success.
• *Embracing Change: The episode delves into the realization that businesses and individuals often end up in places they hadn't initially envisioned, highlighting the importance of flexibility, reassessment, and the willingness to pivot.
• The Power of Why: Revisiting the foundational question of why we start businesses and the significance of understanding the evolving nature of our 'why' as we grow and navigate changes in the market and our ambitions.
• Visionary Thinking: A call to business owners to don their visionary hats, to not be overly committed to their initial challenges, and to be open to adapting their visions for the future.
• Looking Forward: As Season Three nears its end, Tiffany-Ann shares excitement and optimism for the future, urging listeners to focus more on forward-looking strategies rather than dwelling on the past.

As we wrap up another season, we invite you to join us in this reflective journey. Take a moment to ponder your path - why you started, where you are now, and where you're headed. Let's embrace the changes, learn from our experiences, and look forward to the endless possibilities that lie ahead. Don't miss next week's season finale, where we'll offer an action-packed summary of our incredible three-season journey. And if you've found value in our discussions, please consider leaving a review on your favorite podcast platform. Your support helps us grow and continue to bring meaningful content your way.

About The Host

Tiffany-Ann is a savvy business strategist who masterfully juggles her roles as a podcast host, leader of a management agency, and mother. Her innovative approach combines strategic thinking, technological savvy, and a passion for authentic connections, bringing a refreshing viewpoint to the world of modern entrepreneurship.

Connect with Tiffany-Ann:

YouTube: Bottcher Business Management Agency
Tiktok: @ta_bottcher
Website: bottcher.io
Facebook: @bottcher.io

Thank you for being a part of our journey. Here's to moving forward, facing the future with optimism, and continuing to grow together in the Service Based Business Society.

Welcome to another episode of the Service Based Business Society Podcast, where we dive deep into the journeys, strategies, and insights of successful entrepreneurs and business owners in the service industry. This week, we're thrilled to present an engaging conversation with Alison Reeves, a world-class marketing expert with a remarkable journey from blogging and music to becoming a sought-after business coach and marketing strategist.

Alison shares her unique approach to business, which combines strategic consulting with mindset restoration, helping entrepreneurs not just scale their income but also find joy and fulfillment in their lives. With a wealth of experience in marketing and a plethora of certifications ranging from SEO to digital marketing, and even somatic healing and the law of attraction, Alison brings a holistic view to achieving business success.

In this episode, Tiffany-Ann and Alison explore:

• Alison's journey from blogging about her music and art to becoming a marketing expert and business coach.
• The evolution of blogging and the importance of creating genuine value.
• The blend of masculine and feminine energies in business and the power of embracing both for growth and fulfillment.
• The concept of doing nothing as a productivity tool and the challenge it presents to busy entrepreneurs.
• Alison's upcoming book, "Embodied Abundance," and her trauma-informed approach to manifesting success.

Join us as we delve into these topics and more, uncovering valuable tips and insights that can help you not just make more money, but truly love your life and business. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with wisdom and strategies that can transform the way you approach your business and your life.

About The Guest

Alison Reeves is a world-class marketing expert and business coach, known for her unique approach that combines strategic business consulting with mindset restoration. With a career that spans over a decade, Alison has helped individuals and companies worldwide scale their income, boasting consecutive multiple 6-figure years and a record $60k sales month. Her expertise is backed by numerous certifications in marketing, digital strategies, and personal development areas such as somatic healing and the law of attraction. Beyond her professional achievements, Alison's mission is deeply rooted in helping people not just make more money, but truly love their lives. Join us as we explore Alison's journey, insights, and the transformative power of aligning business acumen with personal growth.

Connect with Alison:

Website: alisonreeves.co
Instagram: @alisonreevesco
Facebook: Alison Reeves
LinkedIn: https://www.linkedin.com/in/reevesalison/

About The Host

Tiffany-Ann is a savvy business strategist who masterfully juggles her roles as a podcast host, leader of a management agency, and mother. Her innovative approach combines strategic thinking, technological savvy, and a passion for authentic connections, bringing a refreshing viewpoint to the world of modern entrepreneurship.

Connect with Tiffany-Ann:

YouTube: Bottcher Business Management Agency
Tiktok: @ta_bottcher
Website: bottcher.io
Facebook: @bottcher.io

To our valued listeners, your ongoing support and feedback are the pillars of our podcast. As we explore more topics this season, we invite you to share your thoughts with a review on your preferred podcast platform. Your insightful comments not only motivate us but also help new listeners find us, fostering the growth of our community.