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サマリー
あらすじ・解説
Fresh off her agency’s four Super Bowl commercials, Goodby Silverstein & Partners Chief Creative Officer Margaret Johnson joins the show and discusses the craziness of putting together a Big Game ad and her experience building creative for the biggest audiences. She also talks about integrating digital at a leading agency and provides her perspective on the impact of AI on her work. Also, John gives his snap decision on whether there’s a backlash against technology. Brian takes a swing at another Hopelessly Unattainable Guest.
Key topics & chapter markers
(00:37) - SNAP DECISION: Waymo car fire a sign of tech backlash?
(04:52) - Welcome, Margaret!
(23:26) - Navigating an ad agency through digital transformation
(32:23) - Daughters of the Evolution
(44:25) - Dear Hopelessly Unattainable Guest
Background content
How Waymo became a symbol of everything people hate about AI - Fast Company
Tesla worker killed in fiery crash may be first ‘Full Self-Driving’ fatality - Washington Post
Goodby Silverstein & Partners
See Margaret speak at SXSW
Most liked Super Bowl ads 2024 - Ad Age
USA Today Ad Meter - USA Today
Lessons in Herstory - Daughters of the Evolution
Fire & Ice Super Bowl ad (2018) - moviemaniacsDE/YouTube
Connect with Brian and John on LinkedIn:
https://www.linkedin.com/in/brianmarks13/
https://www.linkedin.com/in/john-l-young/