Shruti Reddy started working as a developer in the IT industry in 2006. But after about a decade in what she describes as “hard-core techie” roles, she quit and started a funeral services company. That’s right, a company that offers services “assisting you in your loved ones last journey”.

I must confess I was a bit nervous about how this episode would turn out. That’s because while the subject matter was fascinating, I wondered if the conversation would live upto the expectations this topic generated. I needn’t have worried. Shruti, as you will soon hear, animates the conversation with her unbounded energy and enthusiasm, traits that have kept her going in this very difficult field. She opens up about the challenges she faced starting this venture, and she shares her ambitions for the future — not just of her company but of the industry in general. She talks about her previous life in the IT industry, the attitudes she saw there, and how she dealt with them. She reveals her deep interest in spirituality and her thoughts on a good death. She ruminates on how the five years in this field have changed her personally.

Death may be a morbid subject, but this conversation is anything but morbid. I hope you have as much fun listening to Shruti as I did talking to her.

Read more here.


Music Credits:

Carefree by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/3476-carefree
License: http://creativecommons.org/licenses/by/4.0/