I sat down with my longtime friend (and former client!) Katie Breard to talk about something I know so many of us are navigating—how to show up online, build a business, and stay grounded in the chaos of motherhood. Katie is a certified fitness and nutrition coach who has grown a six-figure coaching business and deeply engaged following without ever going viral. She’s done it through consistency, honesty, and storytelling that actually connects.

In this episode, we talk about her wild career pivot after two high-risk pregnancies, how she built a business that works for her life, and the behind-the-scenes of monetizing as a wellness creator. Whether you’re building a personal brand or just tired of trying to “crack the code,” Katie’s story is a reminder that the slow build is still powerful—and that real connection beats fake growth every time.

Connect with Katie:

Instagram: @methodbykatiebreard

LinkedIn: Katie Breard

Website: methodbykatiebreardcoaching.com

Ready to grow with support?

🎯 AUTHENTIC CREATORS NETWORK – Looking for friends and resources as you grow your creator career? Join our premium community for personalized feedback, weekly virtual meet-ups, and a supportive network of fellow creators at https://silly-little-social.captivate.fm/acn

📧 FREE WEEKLY NEWSLETTER – Get exclusive content prompts, trend forecasts, and insider tips delivered straight to your inbox. Sign up at https://silly-little-social.captivate.fm/newsletter

🚀 AGENCY SERVICES – Looking for professional support to scale your social media presence? Visit https://silly-little-social.captivate.fm/agency to learn how Lindsay’s agency can transform your digital presence and drive real business results.

🔗 Follow us on Instagram – www.instagram.com/showupauthentic

🎥 Follow us on TikTok – www.tiktok.com/@showupauthentic

What should you actually do when your content goes viral? In this solo episode, I break down exactly how to respond when your notifications are blowing up, your follower count is climbing fast, and you’re suddenly at the center of TikTok’s algorithm. Spoiler: It’s not just about replying to comments.

From story strategy and bio optimization to mental health boundaries and brand pitch ideas, this episode is packed with real-time moves you can make to maximize your moment—without burning out. Whether you’ve gone viral before or it’s still on the horizon, this is your cheat sheet for handling it like a pro.

Ready to grow with support?

🎯 AUTHENTIC CREATORS NETWORK – Looking for friends and resources as you grow your creator career? Join our premium community for personalized feedback, weekly virtual meet-ups, and a supportive network of fellow creators at https://silly-little-social.captivate.fm/acn

📧 FREE WEEKLY NEWSLETTER – Get exclusive content prompts, trend forecasts, and insider tips delivered straight to your inbox. Sign up at https://silly-little-social.captivate.fm/newsletter

🚀 AGENCY SERVICES – Looking for professional support to scale your social media presence? Visit https://silly-little-social.captivate.fm/agency to learn how Lindsay’s agency can transform your digital presence and drive real business results.

🔗 Follow us on Instagram – www.instagram.com/showupauthentic

🎥 Follow us on TikTok – www.tiktok.com/@showupauthentic

What started as a few Canva memes turned into a full-fledged movement. In this episode, I chat with Tara Clark—founder of Modern Mom Probs—about how she grew her parenting content into a powerful brand that includes a viral Instagram presence, a book, a podcast, and multiple income streams. We talk about her early days on social media, how she navigated the shift from graphics to video, and what it really takes to build a career as a mom content creator in 2025.

We also get into the sticky parts: the algorithm rollercoaster, the pressure to become a personal brand, brand deal highs (and one epic low), and the emotional whiplash of parenting in a digital world. If you’ve ever felt the tension between growth and burnout, this one will hit home.

Connect with Tara Clark:

Instagram: @modernmomprobs

Podcast IG: @modernmomprobspodcast

LinkedIn: Tara Clark

Ready to grow with support?

DM us to join the Authentic Creators Network! Your go-to community for content strategy, collaboration, and creator confidence. https://silly-little-social.captivate.fm/acn

I’ve been reflecting on all the conversations we’ve had in Season 2, and some clear themes are jumping out. In this solo episode, I’m sharing the biggest takeaways from interviewing full-time creators. We’re talking about the real ways creators are making money in 2025 (hint: it’s not just brand deals), the difference between building a platform and building a business, and how to think long-term on purpose.

Whether you’re selling products, booking clients, or just dreaming about going full-time, this episode will help you zoom out and see the bigger picture. I’m also getting real about what never changes, like algorithm frustration, comparison traps, and content flops, and how the creators who make it are the ones who double down on what works and keep showing up anyway.

Ready to grow with support?

DM us to join the Authentic Creators Network! Your go-to community for content strategy, collaboration, and creator confidence. https://silly-little-social.captivate.fm/acn

Want to know what I look for when I audit a creator’s social media account? In this solo episode, I walk you through the exact process I use inside the Authentic Creator Network to help creators improve their online presence. Whether you’re aiming to grow a community or pitch brands as a UGC creator, there are three key categories I use to evaluate any profile—video quality, storytelling, and messaging. I’m sharing my audit rubric so you can apply it to your own account and start making changes today.

Ready to grow with support?

DM us to join the Authentic Creators Network! Your go-to community for content strategy, collaboration, and creator confidence. https://silly-little-social.captivate.fm/acn

What happens when a viral TikTok rant about invisible labor turns into a coaching business with over a million followers? In this episode, I chat with Zach Watson—better known as the Mental Load Coach—about his journey from burnt-out teacher to full-time creator, coach, and accidental advocate for dads doing better. We get into how he built his audience through raw, imperfect storytelling, the content that changed everything, and how he uses viral moments to spark real conversations at home.

Connect with Zach Watson:

Instagram: @zachmentalloadcoach

TikTok: @zachthinkshare

YouTube: ThinkShare

Website: zachthinkshare.com

Ready to grow with support?

DM us to join the Authentic Creators Network! Your go-to community for content strategy, collaboration, and creator confidence. https://silly-little-social.captivate.fm/acn