I see it time and time again.

Women who are passionate, driven, and ready to make a significant impact in their careers often find themselves at a crossroads. They aspire to have fulfilling and rewarding careers, yet when asked what exactly they want or what their focus is, they draw a blank.

The advice I give my clients is to know your focus. Simplify your focus so you can amplify your results. This clarity is the key to having a remarkable and successful career. I usually ask my clients one crucial question: "What do you want to be known for?" Most people have never stopped to really think about this. They don’t know what they’re great at, what they do better than others, or what unique value they bring that sets them apart.

When we step into the workforce, we aim to check all the boxes, proving our capability and building the necessary skillset and knowledge for our profession. While this approach secures us a job, it doesn't necessarily open doors or make us stand out.

It's particularly important to know your focus as you advance in your career, especially after the initial five to ten years when you start stepping into more significant roles. By intentionally deciding what you want to be known for and channelling your energy toward it, you can distinguish yourself and be recognised.

Embracing this clarity can be uncomfortable because it demands stepping out of our comfort zones, taking risks, and facing fears of failure and embarrassment. Our brains resist simplifying our focus, distracting us with the potential for immediate gratification from tasks we already know how to do.

Take a project manager. One who is good at their job ticks all the boxes and can be relied upon. But a project manager with exceptional interpersonal and stakeholder relationship skills? They stand out. People say, "Put them in a room with anyone, and they'll manage the situation and create a positive outcome, even amid conflict."

Simply put, being good is not enough. You want to be known for something specific. This requires intention and focus, which extends beyond merely doing your job—it’s about developing a personal brand and skillset that makes you a go-to person in your industry.

If you’re feeling stuck or unsure about your next career move, I encourage you to get clear on your focus. Remember, there are no absolute right or wrong career decisions, only different paths. Your focus might change over time, and that’s okay. What’s important is having that clarity now to shift your trajectory and aim higher.

LINKS:

Mid-Year Check-In Guide

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