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"Brian Wright is a combination of Marcus Lemonis from the Profit and the entire Shark Tank Team." Dr. Stacy Frankowitz

Transform your life, career and/or business with global speaker and business consultant for Invisalign, Brian Wright. Brian specializes in helping businesses install employee and customer experiences that lead to an improved culture and an increase in sales, customers, revenue and referrals. This podcast is dedicated to entrepreneurs, their employees and their family members. Take the journey to self-improvement and find ways to dominate every aspect of your life, your career and/or your business.

Boost your business by mastering the transformative power of persuasion and pre-suasion! In this episode, we draw inspiration from Robert Cialdini's ground-breaking books, "The Power of Persuasion" and "The Power of Pre-Suasion," to explore how these psychological principles can revolutionize your customer interactions and significantly increase your sales conversion rates. Learn how to make an unforgettable first impression and turn your customers into superfans who will advocate for your brand, effectively lowering your advertising expenses.

Discover the often-overlooked importance of building brand loyalty through exceptional internal interactions before customers even step foot in your business. We'll discuss how simple yet impactful actions like prompt phone responses, professional greetings, and an engaging digital presence can set your brand apart in a crowded market. By treating these efforts as strategic investments, you'll understand the long-term value of consistently delivering superior customer experiences, ultimately fostering a deeper connection with your audience.

The concept of creating immersive customer journeys takes center stage as we unravel strategies to stand out in a commoditized market. From showcasing cutting-edge technology to training your receptionists to be proficient sales representatives, we cover it all. Effective communication and psychological tactics are key to reducing no-shows and ensuring a memorable experience from the initial contact through post-purchase interactions. This episode provides actionable insights into transforming your business practices and personal growth by focusing on unique, unforgettable customer experiences. Tune in and elevate your entrepreneurial journey with the power of pre-suasion and persuasion!