In this episode of Small Business Quick Wins, host Jay Schwedelson interviews Craig Jooste, president of Genie Senior Services, about effective demand generation tactics and strategies for driving business awareness in the senior services industry. They explore the importance of marketing technology, CRM systems, and the "foundational 4" system for business success.

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Key Discussion Points:

(00:01:56) Introduction to Craig Jooste and Genie Senior Services: Craig shares the story behind Genie Senior Services and how the business helps seniors during the relocation process.

(04:03) Overview of Genie Senior Services' Business Model: Craig dives into the business model and the key areas that make the franchise successful.

(08:24) Importance of Bedside Manner in Hiring: The role of compassion and communication when hiring for senior services.

(10:39) Marketing Strategies for Genie Senior Services: Craig discusses how they raise awareness and generate demand for their services.

(15:54) Leveraging Marketing Technology and CRM Systems: The role of technology and CRM systems in driving business efficiency and growth.

(17:20) The "Foundational 4" System for Business Success: Craig explains the foundational pillars that contribute to long-term business success.

(19:32) How to Connect with Craig Jooste: Where listeners can learn more about Genie Senior Services and connect with Craig.

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Guest Bio:

Craig Jooste is the president of Genie Senior Services, a franchise specializing in senior relocation services. Originally from South Africa, Craig moved to Canada and has a background in franchising, having worked with 1-800-Got-Junk? and launching Wow 1 Day Painting. He co-founded The Local Handyman Group and now leads Genie Senior Services, focusing on helping seniors relocate with care and professionalism.

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In this episode, host Jay Schwedelson sits down with Brian Luciani, Chief Growth Officer at SMB Franchise Advisors and Stadium Ventures. They dive into the world of franchising and explore its potential for small businesses, covering everything from business readiness to trending franchise categories.

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Best Moments:

(01:35) Brian shares his journey into franchising, starting from his teenage years and evolving into a career in investment banking and venture capital

(03:36) Who franchising is suitable for and what business readiness looks like

(05:52) How to evaluate whether a business is ripe for franchising

(08:25) Current trends in the franchising world and which categories are gaining popularity

(10:22) Economics of Franchise Ownership: The financial dynamics of owning single vs. multiple franchise units

(11:03) The importance of franchisee profitability to the overall success of the franchisor

(12:25) Exploring the complexities and opportunities in operating multiple units and brands within the franchising ecosystem

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Guest Bio:

Brian Luciani is the Chief Growth Officer at SMB Franchise Advisors and Stadium Ventures. He brings a wealth of experience in franchising, investment banking, and venture capital, having been involved in the industry since he was 14 years old. Brian and his team at SMB Franchise Advisors have successfully helped over 550 brands franchise their businesses, providing invaluable expertise in growing franchise systems across various industries.

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In this episode, host Jay Schwedelson discusses referral marketing with Stephanie Love from Thryv.

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Best Moments:

(00:56) Jay and Stephanie discuss the importance of referral marketing and its benefits

(02:04) Stephanie explains what referral program marketing is and its effectiveness

(03:04) The first step to setting up a referral program is understanding the incentive

(04:23) The second step is ensuring a way to track referrals

(06:43) The third step is clearly communicating the referral program to customers

(09:03) The lifetime value of a referred customer is 16% higher than a non-referred customer

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Try Thryv For $1?!?

Click HERE to get this $1 offer for 1 month using Thryv's Business Center!