Hibu has enhanced its digital marketing solutions by adding advanced optimization to the client’s Google Business Profile (GBP) which will increase online visibility for Hibu’s small business clients.

RC Thompson, Hibu’s AVP of Digital Product Management, walks us through the reasons why GBP optimization is crucial for any digital marketing campaign, and how Hibu is optimizing clients’ profiles.

With the rise of AI-generated content, having a complete and accurate GBP profile is increasingly important for small businesses to differentiate themselves from competitors. Hear how Hibu’s enhanced GBP optimization will help generate new leads and customer reviews for Hibu clients.

For more information, see our official press release.

Hibu News Update: Now, Hibu clients can get important notifications on their phones, tables, desktops and laptops – wherever they choose. Listen to this very quick update – about 90 seconds, give or take – as Nick Hopkins, Hibu’s VP Product, Strategy & Development, gives us an inside look at Hibu’s new Web Push Notifications.

For more information, see our official press release.

➜ Listen to Small Business Small Talk powered by Hibu on all your favorite podcast listening platforms: https://smallbusinesssmalltalk.buzzsprout.com/

Craig Plummer, Director of Traffic Product Development at Hibu, joins us on the podcast today to discuss how Amazon Ads can support service based small business.

Starting in mid-2023, Hibu had the opportunity to partner with Amazon Ads to test Sponsored Display with a group of Hibu clients. Sponsored Display leverages Amazon Ads’ rich audience insights built from shopping and streaming signals, advanced AI, and machine learning technology to engage audiences across Amazon, Twitch and thousands of apps and websites.

Sponsored Display has long been used by businesses that sell on Amazon but recently expanded to include businesses not selling in the Amazon store – including many of the types of local businesses that Hibu specializes in helping, such as home services contractors, consumer services, automotive services, and travel and hospitality.

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➜ This episode: https://hibu.com/blog/marketing-solutions/how-hibu-fortified-one-client-s-digital-marketing-by-adding-amazon-ads-sponsored-display

Here at Hibu, we’re dedicated to helping small businesses across America succeed and grow. If you liked what you heard on this episode, make sure you subscribe and leave a review! As we discussed, sharing great reviews is key to succeeding online – even for a podcast.

Small Business Small Talk powered by Hibu gives you the insider expertise your local business needs to compete online. Small Business Small Talk brings you informative conversations with digital marketing experts who specialize in online marketing for small and medium-sized businesses.

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Hibu is a leading provider of synchronized digital marketing for small businesses across America. With Hibu, you get all the digital marketing your business needs, all from a single provider, all working together to maximize results.

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