Niall Mackay, The Podcast Guy, shares his journey from starting a podcast about Saigon in 2019 to running a successful, end-to-end podcast production agency.

Niall discusses the evolution of his podcast, including rebranding it to focus on Vietnam as a whole, and how he navigated significant challenges like the COVID-19 pandemic.

He emphasizes the importance of setting specific goals, learning to say no, and focusing on one's primary objective for achieving success.

Niall also shares insights on the most effective social media platforms and strategies for monetizing a podcast production business.

00:00 Introduction and Beginnings in Saigon
00:00 Rebranding and Expanding Beyond Saigon
00:00 Challenges and Pivotal Decisions During COVID
00:00 Refocusing and Setting Goals
00:00 Achievements and Recognition
00:00 Q&A: Social Media and Monetization
00:00 Q&A: Income and Final Thoughts

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Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!

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"Podcasting is a window to my world, and through it, I’ve met people I never imagined I’d connect with."

Niall Mackay sits down with Radim Malinic, a creative designer, best-selling author, and the host of Creativity for Sale, now called Mindful Creative. They explore Radim's journey from his initial struggles with podcasting to building a platform that has reached listeners in 85 countries. Radim shares how the medium of podcasting allowed him to extend his message beyond books, making authentic connections and gaining valuable insights from his guests. The conversation also highlights the importance of active listening and how Radim embraced unpredictability in interviews, using it as a tool for deeper storytelling.

Niall and Radim discuss the art of creating engaging podcast content, the power of in-person feedback, and the thrill of shaping a narrative that resonates with listeners worldwide. Radim emphasizes the impact podcasting has had on his professional growth and brand, offering practical advice for anyone looking to launch their own show. Whether you're an aspiring podcaster or a creative professional seeking inspiration, this episode is packed with insights on building a successful podcast and using it as a platform for growth.

Key Takeaways with Timestamps:

• The Power of Active Listening: Radim explains how learning to listen attentively transformed his interview style and deepened his conversations.
• Finding Your Voice in Podcasting: Radim shares his journey of going from self-doubt to confidently using his podcast to connect with a global audience.
• Embracing Imperfection: Niall and Radim discuss the importance of editing, letting go of perfectionism, and focusing on authentic storytelling.
• Building a Personal Brand Through Podcasting: Radim highlights how starting a podcast helped him position himself as an authority in the creative industry.
• Leveraging Podcasting for Business Growth: They explore how Radim’s podcast not only promoted his books but also opened new opportunities in public speaking and networking.

Send us a text

Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!

Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

Book a call now!

"Podcast audiences absolutely love consistency." - Charlotte Lewis-West

Niall Mackay sits down with podcast strategist Charlotte Lewis-West to uncover the keys to effective podcast planning and promotion. With years of experience in radio journalism and podcast consultancy, Charlotte shares invaluable insights on developing a solid podcast strategy, understanding your audience, and leveraging various platforms for promotion.

The conversation delves into the importance of identifying your niche, setting clear objectives, and measuring success beyond just download numbers. Charlotte emphasizes the power of consistency and explains how proper planning can lead to long-term podcast success. Niall and Charlotte also discuss effective promotion techniques, from leveraging guest networks to creating engaging short-form content across different social media platforms.

Key Takeaways:

• Identify your audience and niche to tailor your podcast format and tone (04:58)
• Develop a clear objective and success metrics for your podcast (09:14)
• Consistency is crucial for podcast success and audience retention (34:35)
• Short-form content can significantly boost podcast visibility (27:28)
• Understand regional preferences for podcast consumption (audio vs. video) (29:26)

Chapters and Timestamps:
04:58 - The importance of podcast planning
09:14 - Developing a podcast strategy
14:58 - Understanding your audience and niche
19:00 - Effective podcast promotion techniques
24:23 - Advertising platforms for podcasts
27:28 - The power of short-form content
29:26 - Audio vs. video podcasting
34:35 - Long-term benefits of podcast planning

Send us a text

Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!

Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

Book a call now!