Welcome to the inaugural episode of the Smarter Roofer Podcast, where twin brothers Elias and Matt Raber, along with cohost Owen Shrock, dive into invaluable insights on marketing, sales, business, and life strategies tailored for commercial roof coating businesses. In this episode, the trio takes a reflective journey over the past two and a half years, sharing personal triumphs and challenges, such as Matt's battle with Lyme disease and Owen's milestone of becoming a grandfather. They explore the importance of balancing family and business, the rebranding of the Ethical Sales Podcast to embrace a broader range of topics, and the significance of embracing life's struggles for personal growth. Plus, hear riveting stories of their outdoor adventures and the life lessons learned along the way. Tune in for an engaging mix of practical advice and heartfelt storytelling that promises to help you grow not just your business but also your life.

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