In today's episode, I have an incredible conversation with Aimee (@utahtransportation 147k), the social media manager for the Utah Department of Transportation. We dive into how her team transformed a typically mundane and often frustrating topic—road closures and construction—into a viral, share-worthy social media presence.

Aimee breaks down the five key types of shareable content that drive engagement, explains the importance of relatability and humor in creating content, and shares her strategy for leveraging memes, timely trends, and audience insights to educate and entertain. She also talks about overcoming leadership concerns about professionalism and provides actionable tips for content creators looking to connect with their audience and build trust, no matter their niche.

Even if you're not a social media manager, this episode is still jam packed with actionable advice for ALL creators - so don't miss it!

In today's episode, I talk with Helen (@frownies 300k), a content creator and key player at Frownies, a family-owned brand with a unique history dating back to 1889. Frownies, known as the original wrinkle patches, offers natural alternatives to Botox and has gained a significant following on both Instagram and TikTok. Helen shares how she transformed Frownies’ online presence, growing it from just a few thousand followers to nearly 300,000 on each platform.

Helen discusses the strategies behind building a brand without relying on her personal identity, instead crafting a relatable brand persona and community. We dive into how she uses social media for more than just sales, emphasizing the importance of creating genuine connections through DMs and comments. Helen also explains her approach to managing different content styles across Instagram and TikTok, the impact of viral videos on brand visibility, and the role of community engagement in sustaining audience loyalty. Whether you’re building a business brand or personal brand, Helen’s insights on nurturing community and creating a trustworthy, likable presence are invaluable for anyone looking to grow authentically on social media.

In today's episode, I sit down with Dr. Tracy Dalgleish (@drtracyd 435k), a therapist, mental health expert, and podcast host with over 400,000 followers on Instagram. Although she’s not your typical social media guru, Dr. Tracy offers valuable insights into maintaining mental health and setting boundaries on social platforms. We dive into her journey from being advised to avoid social media altogether to sharing her expertise on relationships, parenting, and overcoming perfectionism online.

Dr. Tracy also discusses the power of syncing content creation with one’s hormonal cycle and the benefits of cycle-based planning for women. She shares practical strategies for building an authentic community, including the importance of consistency, addressing controversial topics, and knowing when to draw the line between personal and professional life. Whether you’re interested in mental wellness, content creation, or navigating life as a busy professional, this episode is packed with inspiration and practical advice.