• Unconventional Social Media: Hospitality Success with Corkscrew Thinking
    2024/10/25
    Have you ever found yourself frustrated by social media algorithms that seem to work against you? Or struggled to capture your audience's attention amidst a sea of similar content? What if we told you there's a way to break free from these challenges—to innovate and inspire your social media strategy through unconventional thinking? That's what our guest today, Stefan Pettersson, is here to help with. Stefan is no ordinary marketer. As the co-founder of Gameng—a hub for rebellious, yet purposeful, innovations in sustainable tourism—Stefan challenges the status quo with what he calls "Corkscrew Thinking." His creative, strategic, and often audacious approach to problem-solving has not only empowered destinations and businesses to thrive but also transformed conventional social media practices. Today, Stefan will share how you can apply these radical principles to your own social media marketing efforts in the hospitality industry. So, get ready to unravel the mysteries of Corkscrew Thinking and discover how you can leverage its power to achieve unprecedented success on social media. Social Pulse Podcast host Mike Allton asked Stefan Pettersson about: 🟣Creative Disruption: Learn to identify and eliminate outdated social media strategies that no longer serve your brand. 🟣Engagement Innovation: Discover unconventional tactics to genuinely connect with and empower your audience. 🟣Tech Integration: Understand how to effectively utilize cutting-edge tools and AI to enhance your social media efforts. Learn more about Stefan Pettersson Connect with Stefan Pettersson on LinkedIn Resources & Brands mentioned in this episode 💜 Gameng Learn more about Agorapulse with a free demo 🧡 Operation Mincemeat Andy Crestodina Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina Visit Sweden The Swedish Number Spark Toro Rand Fishkins Moz ChatGPT Canva Hootsuite Fireflies Claude Gemini How to Turn a Crisis Into a Growth Opportunity Show Notes & Transcript: https://www.agorapulse.com/blog/unconventional-social-media-hospitality-success-with-corkscrew-thinking Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    33 分
  • Pinterest Power: Unlocking the Untapped Potential for Hospitality Brands
    2024/10/11
    In the bustling world of social media marketing, hospitality brands are constantly seeking new ways to stand out and connect with potential guests. While platforms like Instagram and Facebook often take center stage, there's a powerful, yet often overlooked tool in the social media arsenal: Pinterest. Many hospitality marketers might dismiss Pinterest as just another social network, but they're missing out on a goldmine of opportunity. With its focus on visual content, travel inspiration, and planning, Pinterest is tailor-made for the hospitality industry. But why aren't more brands taking advantage of this platform? Today, we're going to dive deep into the world of Pinterest marketing for hospitality brands. We'll explore why this platform is so uniquely suited to hotels, resorts, and other travel-related businesses. We'll uncover strategies for creating compelling content that not only inspires but also drives bookings. And we'll learn how to measure the impact of our Pinterest efforts on our bottom line. To guide us through this Pinterest journey, we have a true social media maven with us today. Peg Fitzpatrick is a renowned author, social media expert, and marketing strategist. She's the co-author of "The Art of Social Media: Power Tips for Power Users" and has recently published "The Art of Small Business Social Media: A Blueprint for Marketing Success." Peg has worked with major brands and is recognized for her expertise in social media strategy, particularly on platforms like Pinterest and Instagram. Her experience as a Kimpton Brand ambassador gives her unique insights into the hospitality industry, making her the perfect guide for our Pinterest exploration today. Social Pulse Podcast host Mike Allton asked Peg Fitzpatrick about: 🟣Visual Storytelling Power: Understand how Pinterest's visual nature aligns perfectly with hospitality marketing, allowing brands to showcase destinations, amenities, and experiences in a compelling way. 🟣Strategic Content Creation: Learn how to create and curate Pinterest content that not only inspires travelers but also drives traffic and bookings to your hospitality brand. 🟣Measurable Impact: Discover methods to effectively measure the ROI of your Pinterest efforts, tying your social media strategy directly to business outcomes in the hospitality industry. Learn more about Peg Fitzpatrick Connect with Peg Fitzpatrick on LinkedIn Connect with Peg Fitzpatrick on Pinterest Resources & Brands mentioned in this episode 💜 PegFitzpatrick.com Learn more about Agorapulse with a free demo 🧡 Pinterest for Retail: Social Media Marketing Tactics That Work An ebook: The Art of Social Media: Power Tips for Power Users An ebook: The Art of Small Business Social Media: A Blueprint for Marketing Success Tastypins Bitly links Canva trends.pinterest.com Show Notes & Transcript: https://www.agorapulse.com/blog/pinterest-power-unlocking-the-untapped-potential-for-hospitality-brands Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    39 分
  • Overcoming Event Planning Challenges in Hospitality Marketing
    2024/09/24
    Imagine being a marketer asked to plan an event with little to no experience. It’s a common scenario in the hospitality industry, where brand marketers and social media pros often find themselves navigating unfamiliar terrain. The pressure is high, the stakes are even higher, and the challenges can seem insurmountable. How do you ensure everything runs smoothly? How do you engage attendees and create a memorable experience without prior expertise? Our guests today are here to provide the answers. Ben Couris and Adin Jacobs, the dynamic duo behind Revent, have revolutionized event planning with their innovative app. As co-founders of Revent, Ben and Adin have faced and conquered numerous challenges in the event planning space, and they’re here to share their insights. Today, we’ll dive deep into the common hurdles marketers face when tasked with event planning, and explore practical strategies to overcome them. Ben and Adin will also shed light on how tools like Revent can simplify the planning process, making it easier for marketers to create successful events, even with limited experience. Social Pulse Podcast host Mike Allton asked Ben Couris and Adin Jacobs about: 🟣Strategic Planning: Effective methods and strategies to overcome common event planning challenges. 🟣Tool Utilization: How leveraging technology like Revent can streamline and enhance the event planning process. 🟣Practical Tips: Real-life examples and actionable tips from industry experts to turn hurdles into opportunities. Learn more about Ben Couris and Adin Jacobs Connect with Ben Couris on LinkedIn Connect with Adin Jacobs on LinkedIn Resources & Brands mentioned in this episode 💜 Revent Learn more about Agorapulse with a free demo 🧡 Show Notes & Transcript: https://www.agorapulse.com/blog/how-to-overcome-event-planning-challenges-in-hospitality-marketing Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    23 分
  • Tourism Marketing Unplugged: Real Challenges, Real Solutions
    2024/09/10
    Social media marketing for tourism is no walk in the park. Constantly battling to stay relevant and engaging in the fast-paced digital landscape can feel like an uphill climb. The unique blend of promoting destinations, driving sales, and keeping an audience captivated is riddled with challenges. How do you break through the noise? How do you maintain engagement and drive results in an ever-changing industry? The frustration and pressure can be overwhelming, but the good news is, there are proven strategies and solutions to these hurdles. Our guest today is the key to unlocking these solutions. Kevin Furst, the Social Media Manager at Pocono Mountains Visitors Bureau, has an impressive background in crafting successful social media campaigns and building engaged communities. With experiences spanning from consumer packaged goods to the ski and recreation industry, Kevin has consistently turned challenges into triumphs through creative and innovative solutions. Today, Kevin will share his insights and experiences on navigating the social media challenges in the tourism sector. Social Pulse Podcast host Mike Allton asked Kevin Furst about: 🟣Creative Solutions: Innovative tactics to overcome common social media challenges in the tourism industry. 🟣Community Engagement: Strategies to build and maintain an engaged social media community. 🟣Integrated Campaigns: The importance of cohesive messaging across various marketing channels. Learn more about Kevin Furst Connect with Kevin Furst on LinkedIn Resources & Brands mentioned in this episode 💜 Pocono Mountains Visitors Bureau Learn more about Agorapulse with a free demo 🧡 Asana Tourism Economics Show Notes & Transcript: https://www.agorapulse.com/blog/tourism-marketing-unplugged-real-challenges-real-solutions Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    28 分
  • Surviving and Thriving: Potters Resorts’ Expansion in the Face of Adversity
    2024/08/27
    Imagine your entire business turned upside down overnight. The COVID-19 pandemic hit the hospitality industry like a storm, throwing everything into chaos. Guests and staff suddenly faced unprecedented challenges, and businesses had to pivot, innovate, and find new ways to stay afloat. It was a time of fear, uncertainty, and intense pressure. But here's the truth: while the pandemic was a one-of-a-kind event, it won’t be the last time any of us face massive disruptions. Every business, at some point, will encounter hurdles that demand resilience and creative solutions. So, what do you do when your back's against the wall? How do you turn a crisis into an opportunity for growth? Our guest today, Mike Scott, knows exactly how. As the Managing Director of Potters Resorts, Mike led his team through the storm with remarkable innovation and determination. Not only did they weather the pandemic, but they also opened their second fully inclusive resort after 102 years—a move that earned them accolades for resilience and innovation. Social Pulse Podcast host Mike Allton asked Mike Scott about: 🟣Strategic Leadership: Insights into navigating a business through a crisis with clear communication and strategic planning. 🟣Innovative Solutions: Examples of creative and effective solutions that turned challenges into opportunities. 🟣Growth Amidst Adversity: Lessons on leveraging adversity for business growth and achieving excellence. Learn more about Mike Scott Connect with Mike Scott on LinkedIn Connect with Mike Scott on Twitter Resources & Brands mentioned in this episode 💜 Potters Resorts Learn more about Agorapulse with a free demo 🧡 Tyler Anderson Casual Fridays John Potter Mailchimp Norfolk Accident Rescue Service Slack Google Docs Google Sheets Zoom Potter's Resorts received awards for resilience and innovation Potters Resorts Community Potters Resorts Facebook page  Show Notes & Transcript: https://www.agorapulse.com/blog/how-to-turn-a-crisis-into-a-growth-opportunity Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    41 分
  • Marketing That Resonates With Corporate Meeting and Events Audiences
    2024/08/27
    One U.S. city reported a 38% increase year over year in meetings and events. Another big market saw a 22.8% growth as well. Overall, the industry grew nearly 2% and continues to rise. What’s going on with meetings & events and, more importantly, how can hotels and their marketing crews capitalize on this increased demand? What do social media and community managers need to know about this segment of their audience? How are these corporate and business accounts looking at hotels differently than tourists, and how should our marketing messaging shift? That’s what Glenn Haussman is here to help us with. Glenn is the #1 Social Media Influencer in Hospitality. His show No Vacancy has once again been named the #1 industry podcast for 2024 after receiving this honor every year since its inception. Glenn has been quoted in leading publications such as the New York Times, USA Today, Washington Post, Forbes, MSNBC, CNN and Chicago Tribune. He’s even been in the classroom, previously serving for nearly 10 years as an adjunct professor at New York University, teaching classes in Public Relations & Advertising, and Consumer Behavior. And he’s been named one of Top 100 Most Inspirational People in Global Hospitality. Social Pulse Podcast host Mike Allton asked Glenn Haussman about: 🟣The differences between meeting clients and destination clients 🟣What challenges and expectations this audience segment sees 🟣How social media managers can relate to this audience Learn more about Glenn Haussman Connect with Glenn Haussman on LinkedIn Resources & Brands mentioned in this episode 💜 No Vacancy News Podcast Episode: Hotel Meetings Biz Soars Learn more about Agorapulse with a free demo 🧡 Margaritaville Seth Godin Nike Hilton Marriott Google IO conference: AI overview feature No Vacancy News on LinkedIn Show Notes & Transcript: https://www.agorapulse.com/blog/corporate-meetings-in-hospitality Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    30 分
  • How Hospitality Marketing Has Changed Since The Pandemic
    2024/08/27
    We all know that marketing, particularly hospitality marketing, changed dramatically during the pandemic. That radical shift in consumer behavior required equally radical shifts in messaging and strategies. But when the pandemic subsided, consumer behavior changed again, but it wasn’t a rubber band snapping back to how it was before. Some behaviors - and corresponding marketing strategies - returned to “normal” while others didn’t, and still more continued to change in other ways. What’s different today, what’s working, and what are the current trends that those of us in hospitality need to be aware of? That’s what Tyler Anderson is here to help us with. Tyler is the founder and CEO of Casual Fridays, a social media and content production agency focusing on hospitality and tourism. Through his guidance, Casual Fridays has become a leading social media marketing agency for hotels & resorts, serving diverse clients, from luxury brands to unique boutique hotels. With his expertise, Tyler and his team have successfully propelled hundreds of hotels and resorts into the digital spotlight, crafting memorable experiences and driving unparalleled engagement. Social Pulse Podcast host Mike Allton asked Tyler Anderson about: 🟣How the pandemic impacted hospitality marketing 🟣Why agencies and brands needed to adjust again post-pandemic 🟣What today’s current trends and tactics are Learn more about Tyler Anderson Connect with Tyler Anderson on LinkedIn Connect with Tyler Anderson on Twitter Resources & Brands mentioned in this episode 💜 Casual Fridays Learn more about Agorapulse with a free demo 🧡 MySpace Pepsi Vitamin Water Meerkat Mike Tyson Social Media Marketing World Jay Baer Brian Fanzo South by Southwest Rudy Gobert Utah Jazz Feeding San Diego Chris Penn TikTok SEO: An episode with Wave Wyld search engine journal Martech Search Adam Mosseri Friends Seinfeld Marriott Hilton Hyatt Show Notes & Transcript: https://www.agorapulse.com/blog/how-hospitality-marketing-has-changed-since-the-pandemic Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    44 分
  • Inside MGM: Forging Key Marketing Alliances in Hospitality
    2024/08/27
    My friend Rebekah Radice once said, “If you take a sincere interest in others, they’ll take a real interest in you. Build relationships, don’t collect them.” Her point was not only to stress the importance of authentic relationship building in business but also a warning to those who might approach relationships with colleagues or other departments as simply checking a box. Because the truth is, particularly in social media, we cannot be successful if we aren’t building bridges throughout our entire organization. Those relationships not only help you be better at your job, but they also help others see and value the work you’re doing. So where do we get started? That’s what Joseph H. Pomar-Webb is here to help us with. Joseph is the social marketing manager for MGM Resorts Intl. He has represented some of the most iconic brands in the tour/travel hospitality space, such as MGM Grand and Excalibur. Joseph is currently based in Las Vegas and is an eternal tourist and enjoys spending his days at any tourist trap. Social Pulse Podcast host Mike Allton asked Joseph H. Pomar-Webb about: 🟣Why social media can be an afterthought in large organizations 🟣How to approach relationship-building with colleagues 🟣What social media managers shouldn’t do! Learn more about Joseph H. Pomar-Webb Connect with Joseph H. Pomar-Webb on LinkedIn Connect with Joseph H. Pomar-Webb on Instagram Resources & Brands mentioned in this episode 💜 MGM Resorts International Learn more about Agorapulse with a free demo 🧡 Rebekah Radice Jay Baer Convince and Convert Sprinklr Monday.com Show Notes & Transcript: https://www.agorapulse.com/blog/inside-mgm-forging-key-marketing-alliances-in-hospitality Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    29 分