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  • The Secret Sauce of Retail Social Media: Empowering Employee Voices

    The Secret Sauce of Retail Social Media: Empowering Employee Voices
    2024/10/30
    In today's social media landscape, brands are spending millions on influencer partnerships and polished content. But what if the most authentic and engaging voices for your brand are already on your payroll? The challenge for many retail marketers is cutting through the noise on social media and establishing genuine connections with their audience. While mega-influencers and celebrity endorsements might generate buzz, they often lack the authenticity and local credibility that today's consumers crave. That's why more and more retail brands are discovering that their own employees - the people who live and breathe their brand values every day - can be their most powerful asset on social media. But how do you successfully implement an employee advocacy program? How do you empower your team members to become authentic brand voices while maintaining consistency and quality? Today's guest knows exactly how to unlock this potential. Jamie Collins, a marketing leader at Dierbergs Markets, has successfully transformed their social media strategy by putting their employees at the center of their content. She'll share how they've achieved higher engagement, stronger community connections, and more authentic brand storytelling by empowering their team members to share their stories. Social Pulse Podcast host Mike Allton asked Jamie Collins about: 🛍️ The Authenticity Blueprint: Learn the specific framework Dierbergs Markets uses to identify, empower, and support employees in creating genuine social media content that resonates with their local community. 🛍️ Guidelines Without Handcuffs: Discover how to create social media guidelines that protect your brand while giving employees the creative freedom they need to share authentic stories and experiences. 🛍️ Measuring What Matters: Understand the metrics and benchmarks that truly indicate success in employee advocacy programs, beyond just likes and follows, and how to tie social engagement to business objectives. Learn more about Jamie Collins Connect with Jamie Collins on LinkedIn Resources & Brands mentioned in this episode Learn more about Agorapulse with a free demo Dierbergs Markets Dierbergs Markets On Linkedin Learn more about Agorapulse with a free demo Greg Dierberg Love Pop Show Notes & Transcript: https://www.agorapulse.com/blog/retail-industry/retail-social-media-empowering-employee-voices Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    33 分
  • From Print to Pixels: How to Bring Old-School Retail into the Digital Age

    From Print to Pixels: How to Bring Old-School Retail into the Digital Age
    2024/09/19
    Are you part of a retail business struggling to move away from traditional newspaper and magazine advertisements? Feeling overwhelmed by the shift to digital marketing and social media? You're not alone. Many brick-and-mortar stores face significant resistance to change. They rely on methods they’ve known for years, leaving them hesitant to embrace new platforms and strategies. This hesitation can leave your business lagging behind, missing out on the vast potential and engagement that social media offers. How do you break through these barriers and convince your team to embrace this change? Today's guest, Courtney McCoy, has successfully navigated this transition, turning resistance into results. As a seasoned social media manager, Courtney took a brick-and-mortar store from relying solely on print ads to achieving a 700% increase in organic reach through social media. Her expertise has brought life and engagement to traditional retail, making her a perfect guide for anyone facing this challenge. Social Pulse Podcast host Mike Allton asked Courtney McCoy about: 🛍️ Overcoming Resistance to Change: Gain insights into convincing leadership and staff to embrace social media marketing. 🛍️ Effective Content Strategies: Learn about content creation tactics that drive significant engagement and organic reach. 🛍️ Community and Ad Management: Understand the importance of community management and running successful traffic ad campaigns. Learn more about Courtney McCoy Connect with Courtney McCoy on LinkedIn Resources & Brands mentioned in this episode Southeastern Salvage Learn more about Agorapulse with a free demo Show Notes & Transcript: https://www.agorapulse.com/blog/from-print-to-pixels-how-to-bring-old-school-retail-into-the-digital-age Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike
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    21 分
  • Overcoming Social Media Setbacks: Insights from a Retail Marketing Expert

    Overcoming Social Media Setbacks: Insights from a Retail Marketing Expert
    2024/09/04
    Have you ever found yourself frustrated by the ever-changing algorithms of social media? Or perhaps, you’ve witnessed fluctuating engagement rates that left you scratching your head? These challenges are all too familiar for social media marketers, especially in the retail sector. Navigating these hurdles requires not just technical know-how but also patience, passion, and a bit of intuition. Our guest today, Sofia Vinitskaia, is no stranger to these challenges. As a marketing professional at JOELLE Collection, Sofia has faced and conquered numerous obstacles, from algorithm changes and influencer content delays to the unprecedented disruptions caused by COVID-19. Her journey offers invaluable insights and lessons on turning social media challenges into marketing wins. Social Pulse Podcast host Mike Allton asked Sofia Vinitskaia about: ♉️Strategies for Overcoming Social Media Challenges: Practical tactics for dealing with algorithm changes, fluctuating engagement rates, and influencer content delays. ♉️The Importance of Patience and Passion: How patience and passion can help overcome social media marketing hurdles and lead to successful campaigns. ♉️Adapting to Crises and Unique Perspectives: Adapting social media strategies during crises like COVID-19 and leveraging unique backgrounds, such as economics, in marketing. Learn more about Sofia Vinitskaia Connect with Sofia Vinitskaia on LinkedIn Resources & Brands mentioned in this episode Joelle Collection Learn more about Agorapulse with a free demo Love Pop Threads Episode With Potter's Resorts: How to Turn a Crisis Into a Growth Opportunity Show Notes & Transcript: https://www.agorapulse.com/blog/overcoming-social-media-setbacks-insights-in-retail Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    37 分
  • Telling Tales: The Role of Storytelling in Successful Retail Marketing

    Telling Tales: The Role of Storytelling in Successful Retail Marketing
    2024/08/22
    Have you ever watched a commercial or read a blog post that really resonated with you, that told a story so compelling it made you feel connected to a brand on a personal level? That's the power of storytelling in marketing. For retail brands, crafting compelling narratives is more than just a strategy—it's a way to build strong, emotional connections with consumers. Today's episode is all about storytelling in retail content marketing. We'll explore how to move beyond simply promoting products to creating stories that captivate and engage your audience. Our guest, Kaleigh Moore, is a seasoned content marketer who specializes in blog content creation and editing for retail and eCommerce brands. She’s here to share her insights and experiences on how storytelling can transform your marketing efforts. Social Pulse Podcast host Mike Allton asked Kaleigh Moore about: 🛍️ The Importance of Storytelling in Retail Marketing: Listeners will understand why storytelling is crucial for retail brands and how it helps build strong emotional connections with consumers. 🛍️ Elements of a Compelling Retail Story: Insights into what makes a compelling story for retail content marketing, including the balance between promotional content and engaging narratives. 🛍️ Practical Tips for Smaller Brands: Practical advice on how smaller retail brands can leverage storytelling effectively in their content marketing, even with limited budgets. Learn more about Kaleigh Moore Connect with Kaleigh Moore on LinkedIn Connect with Kaleigh Moore on X Resources & Brands mentioned in this episode Kaleigh Moore Learn more about Agorapulse with a free demo Forbes Vogue Business Adweek Mad Men Curie Sarah Moret Shark Tank Grace Clark Miri Rodriguez's book: Brand Storytelling AI and Marketing Unpacked show, interview with Chris Penn Fracture SafeLite Auto Repair Show Notes & Transcript: https://www.agorapulse.com/blog/understanding-the-role-of-storytelling-for-successful-retail-marketing Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    31 分
  • Success and Struggle: Marketing Insights from Major Retail Brands

    Success and Struggle: Marketing Insights from Major Retail Brands
    2024/08/08
    Imagine having a front-row seat to the marketing strategies of some of the biggest retail brands in the world. You've seen their campaigns, bought their products, and maybe even wondered what goes on behind the scenes. What makes certain strategies soar while others fail to take flight? Today, we're diving deep into the world of retail marketing with insights from someone who’s been at the helm of campaigns for brands like Crocs, KSwiss, and the Getty Museum Store. What does it take to make a retail brand truly stand out? What marketing tactics lead to epic victories, and which ones missed the mark? These are the questions we’re diving into with our guest, Erik Huberman. Erik is the CEO and Founder of Hawke Media, a marketing powerhouse known for its innovative and data-driven approach. Erik has seen first-hand what works and what doesn't when it comes to retail marketing. From viral campaigns to behind-the-scenes challenges, he's here to share insights and lessons learned from helping some of the most recognized retail brands achieve their marketing goals. Social Pulse Podcast host Mike Allton asked Erik Huberman about: ♉️Insights into Successful Retail Marketing Strategies: Learn what marketing tactics have worked well for major retail brands like Crocs and KSwiss. ♉️Learning from Challenges and Failures: Hear candid stories about campaigns that didn’t go as planned and the lessons learned. ♉️The Role of Data and Influencer Marketing: Understand the importance of data-driven strategies and influencer marketing for retail brands. Learn more about Erik Huberman Connect with Erik Huberman on LinkedIn Resources & Brands mentioned in this episode Hawke Media Learn more about Agorapulse with a free demo Crocs K Swiss Getty Museum Swag of the Month Science Dollar Shave Club Ellie Ballytotal Fitness Target Love Pop Hawke AI Bombas Show Notes & Transcript: https://www.agorapulse.com/blog/success-and-struggle-marketing-insights-from-major-retail-brands Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    31 分
  • Revolutionizing Retail: Making Sense of Gen AI in Retail Media Networks

    Revolutionizing Retail: Making Sense of Gen AI in Retail Media Networks
    2024/07/25
    Imagine walking into a store where every promotional sign you see is tailored just for you, recommending exactly what you need based on your past purchases and preferences. Now, picture that level of personalization extending to your online shopping experience. This isn't a distant future scenario but a present-day reality thanks to the power of generative AI in retail media networks. Major players like Amazon, Microsoft, and Walmart are leading this transformation, showcasing the monumental shifts in enhancing operations and revolutionizing customer experiences. But what exactly is generative AI, and how is it being applied in retail media networks? Does it really hold the power to change the way retailers interact with customers? And more importantly, how can other brands, including smaller retail media networks, tap into this technology to stay competitive? Our guest today is Eva Dong, a seasoned expert with a decade of AI and digital marketing experience. Eva has held transformative leadership positions at McKinsey & Company and Visa Inc., and is now an entrepreneur dedicated to bringing AI-driven marketing solutions to brands around the world. Eva, welcome to the show! We're excited to dive into the transformative power of Gen AI in retail media networks and how brands can leverage this technology to enhance their customer experiences and operations. Social Pulse Podcast host Mike Allton asked Eva Dong about: ♉️Understanding the Role of Generative AI in Enhancing Customer Experiences: Listeners will gain insights into how generative AI is being used by leading companies like Amazon, Microsoft, and Walmart to revolutionize customer interactions and engagement through personalized recommendations and tailored experiences. ♉️Practical Steps for Adopting AI in Retail Media Networks: The episode will offer actionable advice for smaller retail media networks on initial steps to integrate AI, including the necessary infrastructure, potential challenges, and strategies for effective implementation. ♉️The Future of AI in Retail Marketing: Eva Dong will share her expert perspective on the future role of AI in retail, including the impact on both front-end customer engagement and back-end operational efficiency, helping listeners stay ahead of the curve in AI-driven marketing innovations. Learn more about Eva Dong Connect with Eva Dong on LinkedIn Connect with Eva Dong on X Resources & Brands mentioned in this episode McKinsey & Co Learn more about Agorapulse with a free demo Visa ChatGPT Dall-E Midjourney Sora A Linkedin post by Eva Dong Eva Dong: AI-driven marketing, transforming retail media networks with Gen AI Walmart Plus Katie Richman Loud Labs The Social Media Hat Podcast: AI and Marketing Impact The episode with Feedonomics Azure Personalizer A newsletter: Smart AI Marketing Show Notes & Transcript: https://www.agorapulse.com/blog/revolutionizing-retail-making-sense-of-gen-ai-in-retail-media-networks Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    27 分
  • The Social Media Landscape for Retail Brands in 2024

    The Social Media Landscape for Retail Brands in 2024
    2024/07/05
    In this engaging panel discussion, we let these retail industry experts give you their best marketing recommendations and predictions for the coming year. You'll leave this session feeling excited and empowered to tackle social media marketing in 2024 During this discussion originally recorded during Social Pulse Summit: Retail Edition, host Mike Allton brought in a variety of experts to weigh in on how the retail industry, and social media specifically, is changing. Learn more about GUESTS Connect with Mike Allton on LinkedIn Connect with Robin Dimond on LinkedIn Connect with Ron Thurston on LinkedIn Connect with Miya Knights on LinkedIn Connect with Hana Ben-Shabat on LinkedIn Connect with Cathy Hotka on LinkedIn Resources & Brands mentioned in this episode Agorapulse Fifth & Cor OSSY Retail Technology magazine Gen Z Planet Cathy Hotka & Associates Learn more about Agorapulse with a free demo Show Notes & Transcript: https://www.agorapulse.com/blog/social-media-trends-for-retail-what-you-need-to-know Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    27 分
  • Generative AI And Its Impact On Your Role In Retail Marketing

    Generative AI And Its Impact On Your Role In Retail Marketing
    2024/06/20
    A panel of experts discussing various ways for businesses to use generative AI in their daily workflows. AI isn't scary, anyone can do it, and they should walk away with at least one practical action item they can implement today. During this discussion originally recorded during Social Pulse Summit: Retail Edition, host Mike Allton brought in a variety of experts to weigh in on how AI is improving and impacting retail marketing. Learn more about our guests: Connect with Dustin W. Stout on LinkedIn Connect with Kate Bradley Chernis on LinkedIn Connect with Anne Cheng on LinkedIn Resources & Brands mentioned in this episode Magai Lately Supercharge Lab Learn more about Agorapulse with a free demo Jay Baer Sigmund AI Show Notes & Transcript: https://www.agorapulse.com/blog/generative-ai-and-its-impact-on-your-role-in-retail-marketing Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    30 分