As an entrepreneur, who DOESN'T want to get better clients with bigger budgets? Well in this week's podcast episode, Ilise Benun tells us exactly how she helps her clients do just that. We discuss:

• How to bring your creativity to the business side of your biz
• How being in a different stage of the buyer's journey means adjusting the wording on your platforms to cater to those needs
• The importance of being clear and creative in who you're serving
• 3 tools in the simplest marketing plan
• What you DON'T have to do in order to market yourself and your business

More About Ilise Benun:
Ilise Benun is a business coach for creative professionals with a focus on mindset, money and marketing. She is also a national speaker, author of 7 books and multiple online courses, including the Simplest Marketing Plan & founder of Marketing-Mentor.com, the go-to online resource for creative professionals who want better projects with bigger budgets.

Connect with Ilise:

• Marketing Mentor
• Sign up for Quick Tips

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Jessica Abel's background as an author led her to assume that mass marketing and a large audience was the ONLY way to succeed as a business owner; Thankfully, she finally figured out that her business models needed to first pay her bills, and THEN she could make decisions about audience and marketing style.

In this week's episode, Jessica (she/her) and I discuss:

• How to think about choosing a business model, and why/when you may choose one over another
• Choosing a business model that allows you to make more money in less time
• Working with fewer clients for more money versus working with more clients for less money
• Figuring out how social media fits into your marketing - what do you need it to do for you?

Connect with Jessica:

• Learn more on Jessica's website
• The Autonomous Creative podcast

A little bit about Jessica:
Jessica Abel (she/her) is a graphic novelist, author, creative business coach, and the founder of Autonomous Creative, a coaching company that helps mid-career creative professionals build businesses that can pay their bills AND honor their creativity. Abel founded the company in response to the ever-greater struggle creatives face in making a living. Pushing back on the “starving artist” mythology, Abel focuses on business fundamentals, stripped of jargon and adapted to the unique needs of creative professionals, and puts the tools of making real money in less time—without creative compromise—into the hands of the artists, writers, and entrepreneurs who need them.

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By now we know that what works for one, may not work for another. And in this week's episode, I'm talking with Jessica Lackey all about business models, and how sometimes what makes sense for other people may not make sense for you and your business. Maybe the traffic-based business models that we're sold can actually be less profitable than a lower, slower pace of business.

Jessica Lackey is a strategy and operations advisor who is on a mission to radically disrupt mainstream business culture in an effort to create sustainable businesses with a human-centric approach. With a background in corporate leadership, McKinsey & Company consulting, and a Harvard Business degree, Jessica knows a thing or two about hustle culture and what it feels like to judge success by the bottom line…at all costs.

Now, she combines her deep experience in consulting, Fortune 500 operations leadership, and coaching to help businesses grow without sacrificing the well-being of their clients, team, and community.

Here's what you can expect from this episode:

• The importance of community and relationship marketing
• The "cult-ish" side of social media (in regards to online business)
• Why you DON'T need to build your business like everyone else
• Business models and the math behind scale

Connect with Jessica:

• Sign up for her newsletter and/or take the quiz "What’s Your Stage of Business?"
• Learn more about Jessica

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