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サマリー
あらすじ・解説
In this conversation, Evgeniy Kharam discusses his upcoming book on soft skills in technical sales. He emphasizes the importance of soft skills for sales engineers and how they have become more instrumental in the sales process. Evgeniy also highlights the need for adaptability and creativity in presentations, as well as the impact of soft skills in building connections with customers. The conversation then shifts to the recent CrowdStrike update that caused widespread disruption, leading to a discussion on the risks of relying on a single vendor and the importance of having a backup plan. The conversation concludes with a mention of Evgeniy's upcoming bike and hike event, which aims to bring together professionals to discuss innovation and security in the bike industry. Takeaways • Soft skills are crucial for sales engineers and have become more instrumental in the sales process. • Adaptability and creativity in presentations can significantly impact building connections with customers. • Relying on a single vendor can pose risks, as demonstrated by the recent CrowdStrike update that caused widespread disruption. • Having a backup plan is essential to mitigate the impact of vendor outages or failures. • Evgeniy's upcoming bike and hike event aims to bring professionals together to discuss innovation and security in the bike industry. Follow & Subscribe on all Podcast platforms. link.chtbl.com/XIW5zsAn What is the Zero Trust Forum about? It’s about empowering zero trust security professionals with strategies, architecture, and real world journeys to secure the digital future, the right way! Follow the Zero Trust Forum on LinkedIn www.linkedin.com/company/zero-trust-forum/. Follow Jaye Tillson on LinkedIn - www.linkedin.com/in/jaye-tillson/ Follow John Spiegel on LinkedIn - www.linkedin.com/in/john-spiegel-2011543/