https://www.softwashing.uk/blogs/news/understanding-the-legal-use-of-sodium-hypochlorite-in-softwashing

Thanks to Ben Hawkins for initiating this important industry conversation by expressing the viewpoint that

“Softwashing without a biocidal claim….The whole point of Softwashing is that you kill the growths responsible for the dirty appearance hence allowing for a longer better clean.”

As exterior cleaning professionals, staying on the right side of the law while maintaining effective cleaning practices is vital.

Does Sodium Hypochlorite Always Count as a Biocide?

Many professionals use sodium hypochlorite (NaOCl) to clean surfaces impacted by algae, lichen, or mold. But whether it's classed as a biocidal product under the law depends entirely on how it’s used and marketed.

What HSE Says

So, if you're using pool-grade sodium hypochlorite to remove grime or brighten a patio without any biological control claims, it does not fall under the GB Biocidal Products Regulation (GB BPR). You are not required to register it as a biocide.

Legal Use Cases: What’s In and What’s Out

• NOT a biocide: Sodium hypochlorite used only to remove stains or lift dirt, with no claim of controlling organic growth.
• IS a biocide: Sodium hypochlorite marketed or used with the intent to kill algae, bacteria, moss, or fungi.

This distinction is consistent across both GB BPR (for England, Wales, and Scotland) and EU BPR (for Northern Ireland).

Our training at SoftWash UK reflects this. For example, when applying sodium hypochlorite to clean driveways or patios, we advise no claims of biocidal action unless you're using a registered biocide like:

Soft Wash Pro 50 Biocide

This product is fully compliant for jobs requiring biocidal claims—especially on surfaces plagued by biological staining.

Supporting HSE Guidance

• Products not regulated under BPR
• Treated articles vs biocidal products

Intent and Marketing Matter Most

Even if a chemical contains known biocidal ingredients, if your marketing and usage do not claim biological control, it's not regulated as a biocide. This is supported by examples HSE provides, such as:

Key Takeaways for Exterior Cleaning Pros

• Know your product's purpose: Is it for cleaning or killing?
• Read the labels: Don’t imply a biocidal effect unless your product is registered.
• Follow softwashing best practices: Responsible use of sodium hypochlorite includes protecting plants, using correct PPE, and managing runoff.

Join our SoftWash UK Training Program and gain CPD-certified knowledge in safe chemical handling, legal compliance, and proper softwashing application.

Sodium hypochlorite is a powerful cleaner—but whether it’s a biocide in the eyes of the law depends on how you use and present it. Stay informed, stay compliant, and let’s keep the softwashing industry safe and professional.

SoftWash UK Approved & Certified Softwash Applicator Training Course

Why This Course is a Game-Changer Enroll Now

If you're in the exterior cleaning industry—or looking to break into it—the SoftWash UK Approved & Certified Softwash Applicator Training Course is designed to set you apart. Created by industry expert Mark Cave, this course combines cutting-edge techniques with practical skills and insider knowledge.

What You'll Learn

• Comprehensive training on the chemistry of cleaning agents and the correct dilution ratios.
• Essential safety practices, including COSHH regulations, chemical handling, and storage.
• Techniques for cleaning various surfaces, including render, UPVC, driveways, and roofs.
• Eco-friendly innovations for responsible and effective cleaning.
• Business strategy insights: pricing, client management, and scaling your business.

Exclusive Perks of Certification

Membership in the National Association of Softwashing (NASW)

Completing this course grants you membership to the NASW, the UK’s leading professional body for exterior cleaning specialists. Here's what membership offers:

• Access to monthly Zoom meetings with industry experts.
• Exclusive guides, templates, and resources to support your business.
• Use of the NASW Member Logo to enhance your professional image.
• Inclusion in the NASW Member Directory for increased exposure and credibility.

Ongoing Support & Professional Networking

As a certified member, you'll unlock access to an exclusive members' area with:

• Live Zoom sessions for continuous learning.
• A supportive community of trained professionals.
• Downloadable resources for on-the-job reference.

Boost Your Business

Your certification opens doors to new opportunities:

• Feature your business in the SoftWash UK & NASW Directory, promoted to domestic and commercial clients.
• Gain a high-quality backlink to your website to improve SEO and visibility.
• Receive a Certificate of Competence to showcase your expertise.

Course Agenda

From Basics to Business Mastery

The course is structured into easy-to-follow modules, covering:

• History and advantages of softwashing over other methods.
• Chemistry, equipment, safety, and application techniques.
• Handling organic contaminants and biofilm on exterior surfaces.
• Guidance on pricing, insurance, legal compliance, and expanding service offerings.

You can complete the course in as little as three days, with no time limits on access to the material.

Practical Assignment & Certification

This isn’t just theory! You'll complete a hands-on assignment, demonstrating your softwashing skills by delivering a fully completed job for a satisfied client. Once finished, you'll receive a certificate recognizing you as a Professional Softwash Technician.

Ready to Transform Your Career?

Don’t miss the chance to stand out in the competitive exterior cleaning market. Enroll in the SoftWash UK Approved & Certified Softwash Applicator Training Course today and gain the skills, confidence, and recognition to grow your business.

Enroll Now

https://www.softwashtraining.uk/courses/Soft-Washing-Training-Course

Hi everyone, it’s Mark Cave here from SoftWash UK and Mr. Clever Clean. Today, I’m going to talk about how you can use social media and Google Ads to attract more prospects to your exterior cleaning business. The goal is straightforward—more work, more income, and, importantly, growing your business in a sustainable way. So, grab a brew, and let’s get stuck in.

Let’s start with social media. Platforms like Facebook, Instagram, and LinkedIn are absolute goldmines when it comes to reaching potential customers. What’s even better is that they’re free to get started. But here’s the thing—just having a profile isn’t enough. You need to actively use it to showcase your work and build connections.

The first thing to focus on is creating engaging content. In our industry, we’re lucky because the work speaks for itself. Before-and-after photos and videos of your cleaning jobs are brilliant for showing what you can achieve. People love a good transformation story, and it’s even better when they can see the results with their own eyes. Add captions like, “Look at this patio transformation—done in just one morning!” That kind of post grabs attention, builds trust, and gets people excited about what you offer.

Another great way to connect with your audience is by sharing testimonials and reviews. A happy customer’s feedback can be the best advert for your business. If you can, get video testimonials—there’s something really powerful about seeing and hearing someone genuinely rave about your work. If that’s not possible, screenshots of glowing reviews work just as well. Post these on your feeds or in your stories. When people see others singing your praises, they’re far more likely to get in touch.

Now, don’t underestimate the power of local Facebook groups and community pages. These are often buzzing with people looking for recommendations. Join these groups and be active in them. Share your work, answer questions, and if someone’s looking for a service you provide, don’t hesitate to jump in. Better still, your existing customers might recommend you there too. Just remember, don’t overdo it—you want to be helpful and conversational, not spammy.

If you’ve got a bit of a budget to invest, paid ads on Facebook and Instagram can give you incredible reach. These ads let you target specific areas, age groups, or interests. For example, you might focus on new build estates or older properties—both could be in need of softwashing solutions. The key is to use a striking image or video in your ad with a clear call-to-action, like “Call today for a free quote!” A well-targeted ad can generate leads quickly if done right.

Now, let’s shift gears and talk about Google Ads. This is where things get really exciting because you’re targeting people who are already looking for what you offer. Start with local keywords—things like “roof moss removal near me” or “patio cleaning Birmingham.” These are searches made by people ready to buy, so it’s advertising at its most effective.

To make Google Ads work even better, make sure your Google My Business profile is fully optimized. Add updated images, list all your services, and encourage customers to leave reviews. A well-maintained GMB profile boosts your visibility in local search results and helps potential customers feel confident reaching out to you.

When it comes to budgeting for Google Ads, you don’t need to spend a fortune. A small daily budget—say £10—can go a long way if your campaign is set up correctly. The key is to track your return on investment. Use tools like conversion tracking to see exactly how much business each pound spent is bringing in.

Also, be mindful of where your ads are directing people. Instead of sending them to your generic homepage, create specific landing pages tailored to the ad. For example, if your ad is about driveway cleaning, the landing page should focus on that service. Include a few key benefits, some testimonia