In this episode, we explore the world of sync licensing with a focus on the personal journey of our very own Sonnet Simmons. Sync licensing can be a complex and intricate field, and there's no one better to guide us through it than Sonnet. Known for her work as both a Sync Licensing Specialist, co-founding 2Indie and as this podcast’s host, Sonnet has a wealth of experience and insights to share.

Sonnet’s journey into sync licensing is nothing short of inspiring. From her early days as a budding musician to becoming a leading figure in the industry, she shares the pivotal moments and challenges she faced along the way. Her story is a testament to the power of perseverance and passion in carving out a successful career in a competitive field. She talks about her early life, including being born in Athens, Greece, and moving frequently as a child, which fostered her early love for singing.

Sonnet recounts her experience on the ABC TV show "Rising Star" with Josh Groban, Kesha, Ludacris, and Brad Paisley and the impact it had on her career, leading to a pivotal shift towards sync licensing. She discusses the heartbreak of realizing the show's focus on ratings over genuine artistic expression and how this led her to pursue sync licensing more seriously. She credits her mentor, Cathy Heller, with guiding her into the sync world and teaching her the importance of writing music that resonates with broader audiences, beyond personal heartbreak themes.

This episode is a rich source of practical advice for indie artists looking to break into the sync licensing industry, offering a blend of personal anecdotes and professional insights.

Guest Bio:

One of the top contestants on ABC’s Rising Star with Josh Groban, Kesha, Ludacris, and Brad Paisley, singer/songwriter Sonnet Simmons’ heart-opening voice has been heard by millions around the world.

Her original music has landed placements with major brands like Coca Cola, GoDaddy, Nivea, T-Mobile, and Microsoft, and TV shows like Younger, Riverdale, Katy Keene and many more. Former VP of music licensing company Catch The Moon, Sonnet helps thousands of indie artists, singers, songwriters and producers around the world find success in sync. She co-founded music company 2Indie. 2Indie is on a mission to make career fulfillment possible for all music makers. Sonnet is a mom of two adorable toddlers and a Los Angeles native.

About the Hosts:

We’re Sonnet Simmons and John Clinebell, 2 indie artists who have found success and creative fulfillment through licensing our music for ads, TV shows and films.

We were once so disheartened and discouraged that our music wasn’t being noticed or valued through traditional methods. So we both started on a journey to find another way. For us, that “third door” was sync! And what we discovered is a lot better than we could have ever even imagined…[Find out more here]

Resources From This Episode:

• 2Indie - Visit our website for more resources and information on how to get YOUR music signed
• Sync Society - Want to join our exclusive online sync community, with weekly LIVE networking and coaching calls?
• @2indieofficial - Follow us on Instagram
• Sync It! Music Licensing Community - Follow us on Facebook
• Check out Sonnet’s latest releases